More school districts in Colorado are considering advertising on school buses to generate additional revenue, according to The Denver Post.
Adams 12 Five Star Schools put its first ads on the outside of school buses last month. Greeley School District 6 fleet has been carrying ads for a year. The newspaper reports that the latter district has earned $1,280 this school year advertising for four organizations, including the University of Northern Colorado and Aims Community College. Adams 12 Five Star Schools estimates that it could make $20,000 in the first year with the ads on its fleet.
Now, Mapleton Public Schools has signed a contract with Spot on Solutions after debating for four years whether to take the advertising route. The district expects to have ads for its buses by the fall, and officials told The Denver Post that if every bus has an ad, the district could make as much as $60,000 in the first year.
To read the full story, click here.
Districts foresee financial benefits from bus ads
Two school districts in Colorado estimate generating $20,000 to as much as $60,000 as a result of advertising on their school buses. A third district has earned $1,280 this school year by advertising for four organizations.
More Management

School Bus Business Briefs: School Grants, New Contracts & Revenue Growth
In school bus tech and vendor updates, check in on news from EverDriven, Gatekeeper, Fleetio, Transfinder, RIDE, and new district partnerships.
Read More →
Changing Lanes: EverDriven, ADROIT, DeVivo Companies, School Bus Logistics, Zum, & Dorman
Check out some of the latest personnel moves from across the school bus industry, including new leadership appointments, various promotions, and major restructuring.
Read More →
From Damage Control to Decision Partner: Transportation's Role in School Closures & Redistricting
School closures are inevitable, but transportation chaos doesn’t have to be. Learn how modern routing technology helps districts model closure scenarios before board votes turn into crises.
Read More →
School Bus Fleet, Refreshed: New Website, New Look, Same Commitment
A cleaner layout, improved organization, and a better reading experience are here. Explore what’s new on schoolbusfleet.com!
Read More →
Why Representation Matters in Transportation Leadership
A firsthand look at how diverse leadership in school transportation builds trust and drives stronger systems.
Read More →
Nominations Open for 2026 Contractor of the Year
We're looking for an amazing school bus contractor executive who embodies dedication, excellence, and innovation. Nominate the greats you know for SBF's 2026 award! Nominations close March 31.
Read More →
Honoring Heroes Behind the Wheel: Award Nominations Open
Nominations are now open for the second annual 2026 School Bus Driver Hero Award. Help us honor the drivers who selflessly dedicate themselves to ensuring the safety, well-being, and success of the students they transport every day.
Read More →
A New Chapter for Tennessee Pupil Transportation: A Vision Grounded in Service, Partnership, and Purpose
Check in with Tennessee’s new state transportation manager, Josh Hinerman, as he reflects on his journey, path to leadership, and priorities for student-centered transportation.
Read More →
Bobit Business Media Launches B2X Rewards for School Transportation Professionals
The new program rewards B2B audience readers for engaging with trusted content and suppliers, earning them points toward events, travel, and more.
Read More →
8 Ways To Simplify and Streamline School Bus Fleet Operations
What if your fleet technology actually worked together? Learn eight practical strategies to integrate multiple systems into one platform, unlocking clearer insights, stronger safety standards, and smoother daily operations.
Read More →
