SchoolBus logo in red and orange
MenuMENU
SearchSEARCH

Daimler Trucks North America Names New President, CEO

In his new role, Roger Nielsen will oversee DTNA and its subsidiaries, including Thomas Built Buses.

March 22, 2017
Daimler Trucks North America Names New President, CEO

In his new role, Roger Nielsen will oversee Daimler Trucks North America and its subsidiaries, including Thomas Built Buses.

2 min to read


In his new role, Roger Nielsen will oversee Daimler Trucks North America and its subsidiaries, including Thomas Built Buses.

STUTTGART, Germany/PORTLAND, Ore. — Roger Nielsen has been named Daimler Trucks North America’s (DTNA’s) new president and CEO.

Effective April 1, Nielsen will oversee DTNA and its affiliated companies: Freightliner Trucks, Western Star Trucks, Thomas Built Buses, Freightliner Custom Chassis Corp., and Detroit Diesel Corp.

Nielsen succeeds Martin Daum, who became a member of the board of management of Daimler AG, responsible for Daimler Trucks and Buses, on March 1.

“Roger Nielsen brings a rock-solid product, manufacturing, and sales background to this position, paired with a razor-sharp focus on technology, quality, and customer service,” Daum said. “He has an excellent track record as an influential leader in the industry.”

“Having worked closely with Roger for so many years, I am certain that DTNA, its people, and all its brands are in the best hands,” he added.

“I am honored and proud to head up this great organization that I have been part of for over 30 years,” Nielsen said. “I look forward to building on the outstanding success achieved by the DTNA team under Martin’s leadership. Together, we will continue our dedication to delivering the best products and services to our North American customers.”

Since 2001, Nielsen has been chief operating officer, responsible for the entire DTNA manufacturing network, as well as all levels of operations in quality, supplier management, logistics, and customer application engineering. In addition, he has overseen Thomas Built Buses, Freightliner Custom Chassis Corp., and DTNA’s continuous improvement programs.

In 1986, Nielsen joined DTNA (then Freightliner Corp.) as an industrial engineer, and since then has held various positions at DTNA in the U.S. as well as at Daimler’s commercial vehicles divisions in Germany.

More Management

A red and orange personnel roundup graphic with text reading "Changing Lanes."
Managementby Elora HaynesFebruary 4, 2026

Changing Lanes: EverDriven, ADROIT, DeVivo Companies, School Bus Logistics, Zum, & Dorman

Check out some of the latest personnel moves from across the school bus industry, including new leadership appointments, various promotions, and major restructuring.

Read More →
Graphic reading “It’s Launch Day! Behind SBF’s New Website” with a desktop and mobile preview of the redesigned School Bus Fleet website on an orange and cream background.
Managementby StaffFebruary 3, 2026

School Bus Fleet, Refreshed: New Website, New Look, Same Commitment

A cleaner layout, improved organization, and a better reading experience are here. Explore what’s new on schoolbusfleet.com!

Read More →
A red and orange graphic with text reading "Representation Matters in School Transportation Leadership."
ManagementFebruary 3, 2026

Why Representation Matters in Transportation Leadership

A firsthand look at how diverse leadership in school transportation builds trust and drives stronger systems.

Read More →
Ad Loading...
the contractor of the year award logo on an orange background with confetti
Managementby StaffFebruary 2, 2026

Nominations Open for 2026 Contractor of the Year

We're looking for an amazing school bus contractor executive who embodies dedication, excellence, and innovation. Nominate the greats you know for SBF's 2026 award! Nominations close March 31.

Read More →
 the driver hero award logo is on a black background with the School Bus Fleet an AngelTrax logos and text that reads "Calling all heroes behind the wheel."
Sponsoredby StaffFebruary 2, 2026

Honoring Heroes Behind the Wheel: Award Nominations Open

Nominations are now open for the second annual 2026 School Bus Driver Hero Award. Help us honor the drivers who selflessly dedicate themselves to ensuring the safety, well-being, and success of the students they transport every day.

Read More →
two men stand in front of a school bus in tennessee
ManagementJanuary 30, 2026

A New Chapter for Tennessee Pupil Transportation: A Vision Grounded in Service, Partnership, and Purpose

Check in with Tennessee’s new state transportation manager, Josh Hinerman, as he reflects on his journey, path to leadership, and priorities for student-centered transportation.

Read More →
Ad Loading...
A b2x rewards logo and graphic reading "Read. Learn. Earn."
Managementby StaffJanuary 29, 2026

Bobit Business Media Launches B2X Rewards for School Transportation Professionals

The new program rewards B2B audience readers for engaging with trusted content and suppliers, earning them points toward events, travel, and more.

Read More →
SponsoredJanuary 29, 2026

8 Ways To Simplify and Streamline School Bus Fleet Operations

What if your fleet technology actually worked together? Learn eight practical strategies to integrate multiple systems into one platform, unlocking clearer insights, stronger safety standards, and smoother daily operations.

Read More →
Headshots of Heather Free, Regional Director for NAPT Region 3, and Frank Marasco, Regional Director for NAPT Region 6, displayed with NAPT election results graphic.
Managementby News/Media ReleaseJanuary 28, 2026

NAPT Announces Two New 2026 Regional Directors

NAPT announced the results of its 2026 special election, naming new regional directors for Regions 3 and 6.

Read More →
Ad Loading...
School Bus Fleet graphic about building better school board relationships, featuring a blurred boardroom meeting.
Managementby Bret E. BrooksJanuary 28, 2026

Building Stronger Partnerships: How School Transportation Can Improve Relationships With School Boards

Strong communication and trust between transportation leaders and school boards are essential to safe, effective operations. Here’s how to build a better partnership.

Read More →