SBF 70 years logo
MenuMENU
SearchSEARCH

School bus drivers: Is trust enough?

The message should be framed not as “this monitoring device is here to make sure you don’t break the rules” but as “this device is here to protect you as well as the students.”

by Frank Di Giacomo
December 4, 2012
3 min to read


Do you trust your school bus drivers to make the right decisions?

That question came to mind recently when I read about a new antenna device that can be installed in commercial vehicles to identify cell phone wave frequencies in the driver area. If the device detects a phone call or texting, it gives the driver a verbal warning and alerts a manager.

Ad Loading...

One way to react to this new technology is to be discouraged — discouraged that there is a need for this type of device, that some professional drivers would disregard the safety of others and themselves just to take a phone call or text at the wheel.

Indeed, there seems to be a growing market for technology that monitors drivers in various ways — from recording video of their actions at the wheel to detecting speeding, hard braking, idling, etc.

This brings us back to the question: Do you trust your school bus drivers to make the right decisions? Or maybe a better question would be: Does technology make trust irrelevant when it comes to driver behavior?

High stakes
In my opinion, these cell phone detection and other driver-monitoring technologies are worthy investments for school bus operations for one simple reason: precious cargo.

With dozens of children on board, the stakes are just too high to solely rely on trust that all school bus drivers will do the right thing all of the time.

Now, that’s not to say that trust is an outdated notion. Hiring trustworthy people to drive our yellow buses is as important as ever — people who have good references and clean backgrounds, people who can be depended on to report to work every day and who show a genuine interest in providing students a safe ride to and from school.

Ad Loading...

But in these days, the temptations for distraction are powerful. It could be so easy and harmless, one might think in the moment, to just pull out the cell phone and check a text or make a quick call.

But as we’re constantly reminded by distracted driving data from the U.S. Department of Transportation and other safety-related agencies and organizations, a moment of taking one’s eyes off of the road could have fatal consequences.

Helpful technology
In a way, a device that detects cell phone use actually supports the driver — by thwarting that temptation to use the phone and setting clear expectations for focused driving.

Another argument for driver-monitoring technologies is that they can help in vindicating drivers who are falsely accused. Surveillance camera footage, for example, could show that a school bus driver didn’t do what a student claimed he or she did.

With these monitoring technologies, the message to drivers should be framed not as “this device is here to make sure you don’t break the rules” but as “this device is here to protect you as well as the students.”

Technology can’t make people do the right thing, but it can serve as a backup to trust.

Subscribe to Our Newsletter

More Management

Thumbnail graphic for a School Bus Fleet video compilation. A yellow electric school bus serves as the background, with speech bubbles containing words such as “Dynamic,” “Green,” “Critical,” “Complex,” “Family,” and “Underfunded.” A red banner reads, “12 Suppliers. 1 Question. Many Answers.” The video explores how industry suppliers describe the current state of the school bus market.
Managementby Amanda HuggettJune 5, 2026

13 Industry Leaders Describe School Transportation in One Word

What word best describes the school bus industry today? We posed that question to over a dozen manufacturers, resulting in a revealing mix of perspectives on the challenges and opportunities ahead.

Read More →
Leadership update graphic announcing executive appointments at Tyler Technologies. Headshots of Ryan O’Connor, named chief transactions officer, and Franklin Williams, named chief AI officer, appear alongside the Tyler Technologies logo and School Bus Fleet branding.
Managementby News/Media ReleaseJune 5, 2026

Tyler Technologies Adds New AI, Transactions Leadership Roles

Two company executives are promoted to newly created C-suite positions to accelerate the company's long-term growth in both artificial intelligence and payments.

Read More →
An orange and white graphic with Pro-Vision and Convoy Technologies logos, and text reading "Pro-Vision Acquires Convoy Technologies."
Managementby News/Media ReleaseJune 4, 2026

Pro-Vision Acquires Convoy Technologies

The deal aims to broaden customer relationships and adds specialized vehicle video capabilities for commercial fleets.

Read More →
Ad Loading...
A Durham School Services bus with two people posing in front of it.

Durham School Services Maintenance Teams Earn Missouri Fleet Excellence Awards

Eight of the contractor’s school bus fleets achieved a distinction few maintenance teams earn during the state’s rigorous annual inspection program.

Read More →
Joe Annotti of TRC Companies speaks at ACT Expo. A text overlay reads, “School Buses as Money Makers?” highlighting discussion about electrification, vehicle-to-grid technology, and new revenue opportunities for school bus fleets.
Managementby Amanda HuggettJune 3, 2026

How Incentives, AI, and Energy Markets Are Reshaping School Transportation

Sit down with Joe Annotti of TRC Companies to talk district grant funding, utility challenges, AI, and why school buses are evolving from transportation assets into energy assets.

Read More →
A lineup of Beacon Mobility school buses with text reading "Behind the Contracting Shift."
Managementby Elora HaynesJune 3, 2026

Inside the Contracting Shift: What School Transportation Operators Are Seeing Now

School transportation contractors weigh in on recent trends, costs, driver shortages, and the rise of multimodal student transportation.

Read More →
Ad Loading...
Jeff Weiss of ExoAir Systems stands beside a roof-mounted electric air conditioning unit at ACT Expo. Text overlay reads “ExoAir: Cool Bus. No Idling.”
Managementby Amanda HuggettJune 2, 2026

The No-Idling School Bus AC System

Take a peek at ExoAir Systems’ battery-powered cooling solution designed to run for up to 10 hours without the engine on, reducing fuel use and improving comfort for drivers and students.

Read More →
Charlotte Argue of Geotab speaks at ACT Expo, gesturing toward a display of telematics and camera technology. Text overlay reads “Geotab: Data Drives Safety.”
Managementby Amanda HuggettJune 2, 2026

Geotab on Three Major Trends in School Transportation

School bus fleets are becoming more proactive than ever. From AI driver alerts to vehicle-to-grid opportunities, Geotab outlines the biggest technology trends transforming school bus operations.

Read More →
Graphic announcing Gatekeeper contract news featuring a yellow school bus driving along a waterfront roadway, with “New Contract Announcements” text and Gatekeeper branding displayed prominently.
Managementby News/Media ReleaseJune 1, 2026

Gatekeeper Lands Major School Bus Deals as Revenue Surges

The video solutions provider announces contracts with Atlanta Public Schools and other fleet operators as it records quarterly revenue growth and expanding subscription business.

Read More →
Ad Loading...
Graphic promoting “Building a Mentorship Program” with two women shaking hands across a desk, highlighting tips and common mentorship mistakes in school transportation.
ManagementJune 1, 2026

Building Leaders Who Last: Creating a Successful Mentorship Program in Student Transportation

Discover five strategies for building an effective mentorship program to strengthen leadership development and support staff retention.

Read More →