SBF 70 years logo
MenuMENU
SearchSEARCH

4 Tips for Leading Through Tough Times

During the challenges brought about by the pandemic, leaders should remember to keep their role in perspective, focus on a positive outlook of the future and their team’s strengths, and give themselves a break.

Karen Main
Karen MainAuthor, public speaker, and leadership consultant
Read Karen's Posts
August 26, 2020
4 Tips for Leading Through Tough Times

Staying future-oriented is a key pillar to strong leadership.

Photo courtesy martin-dm via iStock/Getty Images

5 min to read


These are challenging times that are testing the patience, ingenuity, and resilience of us all.

As leaders, we hold even greater responsibility to support our team members, make well-informed decisions, and be a beacon of light to others. You may be asked to make difficult decisions amid contradictory information, impending deadlines, and pressures from your diverse constituents. How do you stay focused and “together” despite such pressure?

Ad Loading...

I have put together a few recommendations that I hope will help.

First, keep perspective on your role. In remarkable times such as these, it is important to remember that you play an especially important role in other people’s lives.

When you “clock in” for work or arrive at the office, you are stepping into a role and are responsible for handling certain duties or tasks associated with that role. Whatever your position is — manager, superintendent, lead driver, trainer, finance officer — there are expectations and responsibilities attached to the position. You may need to create new safety protocols and standard operating procedures and ensure they are followed; slash budgets or enhance services with a slashed budget; or simply motivate and inspire road-weary staff.

You are doing this work because the role requires it, but keep in mind that you are not the role. You are fulfilling a role for your organization. You have a life and an identity beyond this role that you play. Do the very best that you can in your position, but know that at the end of your shift, you step out of this role and step into a different one: spouse, partner, golfer, mom/dad, sister/brother, hiker, cook. It is important that you do this and put a bit of distance between this role and the others that you play. It is not healthy to be always intertwined in your leadership role. You need space and distance to bring a fresh perspective and energy to the role of leader.

Serve your role with integrity, but make sure you take care of yourself and fulfill your other obligations, too.  

Ad Loading...

Next, stay future-oriented. Vision is one of the most important — and powerful — aspects of leadership. We are struggling through a painful moment in time, but it is a moment in time, and we are actually still moving forward. As a leader, if you can instill in others that we are moving towards something new —and perhaps exciting — it will reduce some of the fear and anxiety your team members may be experiencing.

The hardest part about change is the grief: we grieve the loss of what was familiar, comfortable, and secure. The most effective leaders paint a picture of what will be for their team and keep their team focused on that.The industry will be forever changed by this pandemic, that is true, but can you foresee positive changes ahead? Identify ways that the industry will change for the better, and paint that picture for others, so they can make decisions with the future in mind. Do not sugarcoat it or give flimsy or phony visions for the future, but genuinely share what can be and help team members understand how they will benefit from the change.

You have a choice: wallow in how hard things presently are or boldly lead your team into the future.

In addition, focus on the brilliance around you. Now more than ever it is important that we come together, support each other, and stay flexible. Things are not happening the way they used to. As you are aware, we have all adapted and figured out how to be productive despite the loss of our regular shifts, systems, and routines.

What is interesting to me, though, is that your team has not only continued to perform technically, they have also adapted in new ways. If you shift your focus to look for positive examples of performance, you will be surprised by what you find. Some team members have stepped up in ways you never could have expected. Some may have become more innovative or creative. Others have displayed tenacity and patience. Still others have taken the role of cheerleader, motivating the team, helping others, and stepping up in ways they didn’t before.

Ad Loading...

When you see examples of this sort of brilliance (which is different from the technical skills you expect from them), call it out, praise it, and show appreciation. These are the small gestures that are needed right now, so don’t be bashful. Let your team know that you appreciate the many ways they bring their brilliance to work.   

Lastly, while you’re at it, give yourself a break. You thought leading a team before the pandemic was hard? Leading through a pandemic is even trickier, but you’re doing it. You are stepping up, providing vision, clarity, and motivation to others despite mounting pressures, ambiguity, and uncertainty. You are staying engaged and involved with your team and are maintaining good, open communication. You are remaining positive and keeping an eye out for brilliance (instead of focusing on mistakes).

We are not going to make it through these tough times perfectly, but with your leadership, we’ll get through it together. I think that is what matters the most.

Karen Main is a professional speaker, writer, trainer, and consultant who specializes in developing effective leaders and high-performing teams. Her company, Innovations in Training, provides custom leadership development training to leaders and teams across the country.

Subscribe to Our Newsletter

More Management

A school bus driver wearing a safety vest exchanges a high-five with a smiling young student near the front of a school bus. Sunlight streams through the windows as another adult stands nearby.
Managementby Staff and News ReportsJune 18, 2026

What Happens to a School Bus After Retirement? First Student Has a New Answer

Through a new partnership with Advanced Remarketing Services, proceeds from retired vehicle sales will support Special Olympics and other community-focused organizations while advancing sustainability goals.

Read More →
School Bus Fleet leadership update graphic featuring the School Bus Logistics logo and headshots of three newly hired software data analysts: CJ Merrill, Jake Nulick, and Valorie Ashburn.
Managementby News/Media ReleaseJune 18, 2026

School Bus Logistics Adds 3 Data Analysts, Expands Routing Capabilities

Three new data analysts and a BusRight certification bring an added layer of support to the routing services districts already use.

Read More →
Cover page of an NSTA (National School Transportation Association) whitepaper titled "Outsourcing Student Transportation Services Toolkit: Benefits of Contracting Transportation Services." The design features a blue and gold color scheme with a yellow school bus graphic at the top. The subtitle reads, "Discover the value and benefits of converting to contracted student transportation services, a proven road to cost reduction and service enhancement." Contact information for NSTA appears at the bottom, including the website YellowBuses.org and email address info@yellowbuses.org
SponsoredJune 18, 2026

Outsourcing Student Transportation Services Toolkit

Did you know nearly 40% of school districts utilize a private contractor to serve their transportation needs? Explore why more school leaders are turning to contracted transportation services, and how outsourcing can create meaningful value without sacrificing control. Discover the practical benefits of a transportation services platform that provides flexibility with coordination.

Read More →
Ad Loading...
Illustration of a laptop displaying the EverDriven logo against a blue background, with the text "New AI-Powered Transportation Operations Hub" and the School Bus Fleet logo.
Managementby News/Media ReleaseJune 17, 2026

EverDriven Debuts TripCentral as New District Transportation Portal

The new transportation management hub takes over the district portal to power trip planning, operations, visibility, and intelligence for school district transportation needs.

Read More →
Promotional graphic for School Bus Fleet's "Five Questions" series featuring Craig Beaver of Beaverton School District. The image shows Beaver smiling in an office setting alongside text reading "Five Questions with Craig Beaver." School Bus Fleet logo appears at the bottom.
Managementby Amanda HuggettJune 17, 2026

Lessons Learned from 4 Decades in Transportation: 5 Questions with Craig Beaver

Sit down with longtime transportation leader Craig Beaver moments before he retires, as he reflects on his career leading up to his role at Beaverton School District in Oregon and the secrets to leading great teams.

Read More →
Three people pose in front of a line of school buses.
Managementby Staff and News ReportsJune 16, 2026

BusRight Honors Texas Driver With Inaugural Behind The Wheel Award

Selected from more than 300 nominations, Lawson Crook earned BusRight’s inaugural award for his dedication to students and safety.

Read More →
Ad Loading...
Promotional graphic for The Route podcast by School Bus Fleet. On a bright yellow background with light circular accents, large text reads "4 Decades of Leadership Lessons." Featured guest Craig Beaver of Beaverton School District is shown smiling in a suit and tie on the right side of the image. The School Bus Fleet logo and The Route branding appear at the top left, with sponsorship by IC Bus displayed near the top center.
Sponsoredby Amanda HuggettJune 15, 2026

Craig Beaver’s Final Stop: Lessons from 43 Years in Transportation

After more than four decades in transportation, retiring Beaverton School District director Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next. The Route is sponsored by IC Bus.

Read More →
The Route thumbnail with school bus fleet logo
ManagementJune 15, 2026

What 43 Years in Transportation Taught Craig Beaver About Leadership

After more than four decades in transportation, retiring Beaverton School District admin Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next.

Read More →
Tod Eskra stands on an award stage to accept recognition
Managementby News/Media ReleaseJune 12, 2026

ASTP's Tod Eskra Named an Entrepreneur of the Year

The award from Ernst & Young honors visionary leadership behind one of America's fastest-growing student transportation contracting companies.

Read More →
Ad Loading...
A black and white image of a school bus technician checking diagnostics as part of a graphic with text reading "How Do Today's School Bus Manufacturers Measure Up?"
Managementby StaffJune 10, 2026

Drivers and Technicians: Help Benchmark Today's School Bus Manufacturers

If you've spent time behind the wheel or under the hood, we want to hear your perspective on the buses you know best.

Read More →