For the past decade, I’ve been a strong advocate of membership associations. Before that? Couldn’t even have told you what one was (Toastmasters or the Elk’s maybe?).

It all changed when I experienced one up close and personal for the first time as an employee of my local chamber of commerce. Yes, I am slightly ashamed I was that naïve going into the role, but what we learn in the end matters more than how we start.

There is a cliché that associations are an old boys’ club; they’re sometimes thought of as formal hoity-toity groups of like-minded people getting together to agree with one another over backslaps and bourbon. It’s time to change that perception.

How Associations Work for You

Through my work at the local chamber, I saw a vibrant, diverse set of people who embraced their differences and supported each other. I saw high-quality networking, and even training on how to network effectively and be a better leader. I saw mutually beneficial connections form that otherwise would not have. I saw how government affairs and policy advocacy intersect and learned how we all can become involved in the world around us. I saw a beautiful community dedicated to advancing the interests of the collective membership.

Since I was an employee of an association once, I also understand how hard its teams work to act in the best interests of those it represents. I was in countless meetings where we’d toss around ideas, always with the question of “how will this help or hurt our members” at the forefront.

It’s because of these experiences that I can say without a doubt that if you’re not yet a part of an association, you should be. 

Now, I am also seeing the value of associations in the student transportation industry, and what I’ve seen so far warms my heart and opens my eyes. In addition to the national groups — NSTA, NAPT, and NASDPTS — I’ve made a point to attend as many local and state shows as possible. 

Every single conference so far has showcased what makes this industry great: its people and the genuine care we all share for the students we transport.

One of the biggest benefits to an association is the representation it offers. This happens in the form of events that bring people together, the connections made between professionals and politicians, and the security of knowing that fellow members and association staff have your back.

Lesser-Known Association Benefits

• Discounts and deals.

• Access to lobbyists, legal counsel, and consultants.

• Members-only communications.

• Toolkits, research, and resources you can trust.

• Representation in government.

• Key contact lists.

• Awards and recognition opportunities.

Not sure if your association offers these? Ask, and if they don’t have what you want, request it! Your voice matters.

Dues ROI

When it comes time to assess your department’s budget, make sure association membership dues are not on the chopping block. It can look like an easy line item to cut, but don’t jump ship too quickly.

If you don’t feel like your association is working for you, offer feedback and see what they can advise or offer. It may be that your experience will help them advocate for stronger benefits and value for you and others.

The thing about associations is that you get out what you put in. If you don’t participate, you won’t see the ROI. If you get involved and use all the benefits available to you, you will reap the rewards.

Need to justify the cost to a supervisor or school board scrutinizing your bottom line? Keep a log of all the ways you engage with your association to see what would be lost without it. Better yet, compare that list to what else is available to maximize your investment. 

Which associations mean the most to you? Want me at your local conference? Reach out and let’s talk! I’m only an email away at amanda.huggett@bobit.com.