SBF 70 years logo
MenuMENU
SearchSEARCH

Zum to Provide School Transportation Service for California District

The new partnership will serve 3,500 students across San Francisco Unified School District.

by SBF Staff
July 29, 2021
Zum to Provide School Transportation Service for California District

Zum will provide a comprehensive platform to manage San Francisco Unified School District's daily transportation operations, track and plan budget use, and analyze performance and service data.

Logo courtesy Zūm

2 min to read


Student transportation company Zum has been awarded a contract to provide transportation service for San Francisco Unified School District (SFUSD).

The partnership, valued at $150 million over the next five years, will encompass transportation for 3,500 students across 150 school campuses starting this fall, according to a news release from the company. The partnership reportedly builds on a resolution the San Francisco District Board of Education adopted last fall to improve the district’s transportation service.

Zum will provide a comprehensive platform to manage daily transportation operations, track and plan budget use, and analyze performance and service data. Zum will also help SFUSD operate an entirely electric fleet by 2025, and perform over 2,000 field trips, reallocating its assets and deploying the best-sized vehicle, including buses, cars, and vans, to help reduce costs, according to the company. It is estimated that the technology will save SFUSD over $3 million a year, on average. 

“A major challenge we experienced in the past was gaining visibility into the location of students and buses across the district,” said Orla O'Keefe, SFUSD’s chief of policy and operations. “We hope and expect that our families will benefit from Zum's student-centered technology. Families will be able to track their child's bus in real time and to easily communicate with the driver regarding their child or any unique circumstances that may arise.”

Ritu Narayan, founder and CEO of Zum, added that the company was "inspired by the intentional goals SFUSD set to drive sustainability in an effort to make a positive impact in their community," and that it will begin deploying electric vehicles during the upcoming school year."

More Management

A school bus driver wearing a safety vest exchanges a high-five with a smiling young student near the front of a school bus. Sunlight streams through the windows as another adult stands nearby.
Managementby Staff and News ReportsJune 18, 2026

What Happens to a School Bus After Retirement? First Student Has a New Answer

Through a new partnership with Advanced Remarketing Services, proceeds from retired vehicle sales will support Special Olympics and other community-focused organizations while advancing sustainability goals.

Read More →
School Bus Fleet leadership update graphic featuring the School Bus Logistics logo and headshots of three newly hired software data analysts: CJ Merrill, Jake Nulick, and Valorie Ashburn.
Managementby News/Media ReleaseJune 18, 2026

School Bus Logistics Adds 3 Data Analysts, Expands Routing Capabilities

Three new data analysts and a BusRight certification bring an added layer of support to the routing services districts already use.

Read More →
Cover page of an NSTA (National School Transportation Association) whitepaper titled "Outsourcing Student Transportation Services Toolkit: Benefits of Contracting Transportation Services." The design features a blue and gold color scheme with a yellow school bus graphic at the top. The subtitle reads, "Discover the value and benefits of converting to contracted student transportation services, a proven road to cost reduction and service enhancement." Contact information for NSTA appears at the bottom, including the website YellowBuses.org and email address info@yellowbuses.org
SponsoredJune 18, 2026

Outsourcing Student Transportation Services Toolkit

Did you know nearly 40% of school districts utilize a private contractor to serve their transportation needs? Explore why more school leaders are turning to contracted transportation services, and how outsourcing can create meaningful value without sacrificing control. Discover the practical benefits of a transportation services platform that provides flexibility with coordination.

Read More →
Ad Loading...
Illustration of a laptop displaying the EverDriven logo against a blue background, with the text "New AI-Powered Transportation Operations Hub" and the School Bus Fleet logo.
Managementby News/Media ReleaseJune 17, 2026

EverDriven Debuts TripCentral as New District Transportation Portal

The new transportation management hub takes over the district portal to power trip planning, operations, visibility, and intelligence for school district transportation needs.

Read More →
Promotional graphic for School Bus Fleet's "Five Questions" series featuring Craig Beaver of Beaverton School District. The image shows Beaver smiling in an office setting alongside text reading "Five Questions with Craig Beaver." School Bus Fleet logo appears at the bottom.
Managementby Amanda HuggettJune 17, 2026

Lessons Learned from 4 Decades in Transportation: 5 Questions with Craig Beaver

Sit down with longtime transportation leader Craig Beaver moments before he retires, as he reflects on his career leading up to his role at Beaverton School District in Oregon and the secrets to leading great teams.

Read More →
Three people pose in front of a line of school buses.
Managementby Staff and News ReportsJune 16, 2026

BusRight Honors Texas Driver With Inaugural Behind The Wheel Award

Selected from more than 300 nominations, Lawson Crook earned BusRight’s inaugural award for his dedication to students and safety.

Read More →
Ad Loading...
Promotional graphic for The Route podcast by School Bus Fleet. On a bright yellow background with light circular accents, large text reads "4 Decades of Leadership Lessons." Featured guest Craig Beaver of Beaverton School District is shown smiling in a suit and tie on the right side of the image. The School Bus Fleet logo and The Route branding appear at the top left, with sponsorship by IC Bus displayed near the top center.
Sponsoredby Amanda HuggettJune 15, 2026

Craig Beaver’s Final Stop: Lessons from 43 Years in Transportation

After more than four decades in transportation, retiring Beaverton School District director Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next. The Route is sponsored by IC Bus.

Read More →
The Route thumbnail with school bus fleet logo
ManagementJune 15, 2026

What 43 Years in Transportation Taught Craig Beaver About Leadership

After more than four decades in transportation, retiring Beaverton School District admin Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next.

Read More →
Tod Eskra stands on an award stage to accept recognition
Managementby News/Media ReleaseJune 12, 2026

ASTP's Tod Eskra Named an Entrepreneur of the Year

The award from Ernst & Young honors visionary leadership behind one of America's fastest-growing student transportation contracting companies.

Read More →
Ad Loading...
A black and white image of a school bus technician checking diagnostics as part of a graphic with text reading "How Do Today's School Bus Manufacturers Measure Up?"
Managementby StaffJune 10, 2026

Drivers and Technicians: Help Benchmark Today's School Bus Manufacturers

If you've spent time behind the wheel or under the hood, we want to hear your perspective on the buses you know best.

Read More →