SBF 70 years logo
MenuMENU
SearchSEARCH

Zum to Provide School Transportation Service for California District

The new partnership will serve 3,500 students across San Francisco Unified School District.

by SBF Staff
July 29, 2021
Zum to Provide School Transportation Service for California District

Zum will provide a comprehensive platform to manage San Francisco Unified School District's daily transportation operations, track and plan budget use, and analyze performance and service data.

Logo courtesy Zūm

2 min to read


Student transportation company Zum has been awarded a contract to provide transportation service for San Francisco Unified School District (SFUSD).

The partnership, valued at $150 million over the next five years, will encompass transportation for 3,500 students across 150 school campuses starting this fall, according to a news release from the company. The partnership reportedly builds on a resolution the San Francisco District Board of Education adopted last fall to improve the district’s transportation service.

Zum will provide a comprehensive platform to manage daily transportation operations, track and plan budget use, and analyze performance and service data. Zum will also help SFUSD operate an entirely electric fleet by 2025, and perform over 2,000 field trips, reallocating its assets and deploying the best-sized vehicle, including buses, cars, and vans, to help reduce costs, according to the company. It is estimated that the technology will save SFUSD over $3 million a year, on average. 

“A major challenge we experienced in the past was gaining visibility into the location of students and buses across the district,” said Orla O'Keefe, SFUSD’s chief of policy and operations. “We hope and expect that our families will benefit from Zum's student-centered technology. Families will be able to track their child's bus in real time and to easily communicate with the driver regarding their child or any unique circumstances that may arise.”

Ritu Narayan, founder and CEO of Zum, added that the company was "inspired by the intentional goals SFUSD set to drive sustainability in an effort to make a positive impact in their community," and that it will begin deploying electric vehicles during the upcoming school year."

More Management

Graphic for School Bus Fleet's "Changing Lanes" July 2026 personnel roundup featuring headshots of six industry professionals: Jamie Smith (AMF Buns), Dan Strock (Pro-Vision), Kyndra Webb (HopSkipDrive Council), Jared Schnader (CALSTART), Alycia Gilde (CALSTART), and Micah Enterz (Kooner Fleet Management Solutions), displayed on an orange geometric background.
Managementby StaffJuly 31, 2026

Changing Lanes: AMF Bruns, Pro-Vision, CALSTART, HopSkipDrive, & Kooner

Check out who's been hired, promoted, and appointed to leadership positions at various school transportation industry suppliers and nonprofits.

Read More →
Promo graphic for the 18th National Congress on School Transportation, featuring a conference audience background and text reading “May 4–6, 2029, St. Louis, Missouri,” alongside the NCST logo.
Managementby Staff and News ReportsJuly 29, 2026

NCST Announces 18th Congress Event Dates, New Committees

The National Congress on School Transportation moves to St. Louis in May 2029, convening delegates and industry representatives to discuss new best practice recommendations. Now, the new committee chairs have been named.

Read More →
Two school buses parked in front of the Wings Over the Rockies Air & Space Museum in Denver.
Managementby Amanda HuggettJuly 28, 2026

Key Moments from the 2026 NSTA Annual Meeting in the Mile High City

From federal policy updates and OEM presentations to speed networking and industry awards, see photos and highlights from the contractor association’s summer conference in Denver.

Read More →
Ad Loading...
A HopSkipDrive caregiver waits by an open car door in front of a house.
Managementby Elora HaynesJuly 27, 2026

HopSkipDrive Launches Spanish-Language App Update, Plans Additional Language Support

The update aims to improve communication with multilingual families by offering ride tracking, notifications, and support in Spanish, with more languages planned for the 2026-2027 school year.

Read More →
A yellow school bus is parked outside a school beneath a large oak tree with blooming white blossoms, framed by white buildings and a bright blue spring sky.
Managementby Amanda HuggettJuly 27, 2026

Where the Yellow Bus Takes Us: School Bus Fleet's 2026 Photo of the Year Winners

See the winning photos from School Bus Fleet's 2026 Photo of the Year contest, featuring stunning school bus images from across the U.S., from scenic landscapes to everyday moments.

Read More →
Graphic for a School Bus Fleet article titled "Understanding Emotional Intelligence," featuring wooden letter blocks spelling "IEQ" and the subtitle, "Tips for transportation leaders to stay calm in any situation."
Managementby Amanda HuggettJuly 26, 2026

Why Emotional Intelligence Matters in Student Transportation

Learn the five key elements that bus drivers and transportation directors can use to stay calm in any situation.

Read More →
Ad Loading...
Zonar Back to School Readiness Report for 2026
SponsoredJuly 23, 2026

2026 Back-To-School Readiness Report

Staffing gaps, flat budgets, and the distance between “mostly prepared” and ready for the 2026-2027 school year.

Read More →
Collage highlighting recipients of the 2026 National School Transportation Association awards at the Annual Meeting and Convention in Denver
Managementby Amanda HuggettJuly 23, 2026

National School Transportation Association Presents 2026 Award Winners

Twenty-one individuals and contractor companies were recognized for excellence in student transportation at NSTA's annual meeting and convention in Denver.

Read More →
A South Carolina Public Schools school bus lineup with text reading "How To Make Routing Data Persuasive."
Managementby Elora HaynesJuly 21, 2026

School Transportation Data Is Only as Powerful as the Story It Tells

Leaders say turning operational metrics into student-centered narratives can help districts justify investments and improve service.

Read More →
Ad Loading...
Collage highlighting NYAPT's 50th anniversary conference, featuring awards presentations, NYAPT President Marc Medina speaking, packed educational sessions, and the event's "Back to the Future" theme celebrating 50 years of pupil transportation leadership.
Managementby StaffJuly 20, 2026

Photos: NYAPT Celebrates 50 Years at 2026 Conference & Trade Show

See highlights from NYAPT's 50th anniversary conference in Saratoga Springs, featuring educational sessions, awards, a trade show, networking, and more.

Read More →