ORLANDO, Fla. — Allied Specialty Vehicles Inc. (ASV), a manufacturer of motor vehicles for commercial, fire and emergency and recreation markets, appointed Marcus Berto chief commercial officer for all product lines worldwide.
Berto will be based in the company’s corporate headquarters in Orlando and will work directly with each business unit president and head of sales to solidify various pricing strategies in domestic and international markets.
ASV is the parent company of Type A school bus manufacturer Collins Bus Corp., among other brands.
“We are pleased to welcome Marcus to our executive team,” said Tim Sullivan, president and CEO of ASV. “Marcus is a proven leader who will have a key role in the strategic planning and maximizing commercial capabilities as we grow ASV’s international business and drive the company into a global leadership position.”
Berto arrives from Prumo Global Logistics in Brazil, where he served as CEO and a member of the company’s executive board. He also previously served as a principal with LMB Consulting, providing financial and mergers and acquisitions advice to companies in Brazil.
Prior to these engagements, Berto held various leadership positions at Bucyrus International Inc., including senior vice president of corporate development and the Southern Hemisphere and managing director of Bucyrus Brazil Ltd. Before joining Bucyrus, Berto served as chief financial officer and vice president of corporate development of a Canadian gold mining company that he helped take public on the New York Stock Exchange.
“I’m delighted to join the ASV team and excited about the opportunities we have to increase the market share of our specialty vehicle brands worldwide,” Berto said. “I look forward to helping take the company to the next level.”