Specialty vehicle supplier REV Group has signed on as a sponsor for Team Penske race cars.
Officials said that the multi-year partnership with Team Penske will put the REV name in the racing spotlight, and REV will showcase its luxury motorcoach brands, American Coach and Fleetwood RV, during selected 2016 races in the NASCAR XFINITY Series.
REV Group is also the parent company of Type A school bus manufacturer Collins Bus Corp., among other bus brands.
Under the new partnership, the REV logo will be featured on Team Penske’s No. 22 Ford Mustang during races, including the Ford EcoBoost 300 season finale on Nov. 20 at Homestead-Miami Speedway.
REV will also be the primary sponsor of three-time Indianapolis 500 winner Helio Castroneves during the Phoenix Grand Prix of the Verizon IndyCar Series. REV will be featured on the No. 3 Team Penske Chevrolet during the April 2 race in Avondale, Arizona.
On March 7, Castroneves picked up his own custom American Coach RV in Decatur, Indiana, where the REV Recreation Group is headquartered.
Tim Sullivan, REV president and CEO, said that the partnership with Team Penske is a strategic move that will increase REV’s brand awareness throughout the U.S.
“By teaming up with a three-time Indianapolis 500 winner and a three-time defending XFINITY Series Owners’ championship team, we feel we’re well positioned to see our cars in Victory Lane this year,” Sullivan said.
“REV is a natural fit to our NASCAR and IndyCar lineups because transportation is at the heart of the Penske Corporation,” team owner Roger Penske added. “REV is a terrific company that is very diverse, and many of its products are already used today at racetracks around the nation.”