STUTTGART, Germany — Daimler AG’s bus division has awarded Rev Coach LLC the North American sales rights for the Setra motorcoach brand, Daimler announced on Thursday.
Starting this month, Rev will sell Setra motorcoaches in the U.S. and Canada. Visitors of the upcoming 2018 United Motorcoach Association Expo in San Antonio, Texas, will find a Setra motorcoach at Rev’s exhibition stand.
Starting July 1 of this year, Rev Coach will also be responsible for Setra’s after-sales services. The strategic partners have agreed to jointly explore further opportunities in the North American market in the future.
Although Thursday’s announcement is specific to Setra motorcoaches, it’s worth noting that both of the companies have yellow buses in their portfolios. Daimler’s North American brands include school bus manufacturer Thomas Built Buses. Rev Group is the parent company of Type A school bus builder Collins Bus.
Rev Coach succeeds touring coach manufacturer Motor Coach Industries International Inc. as Daimler Buses’ general distributor in North America. (Daimler Buses includes the Mercedes-Benz, Setra, and BharatBenz bus and coach brands.)
“Together with the Rev Group, we will strive to further expand Setra’s market coverage, strengthen our performance, and further improve support to better serve our coach customers in the United States and Canada,” said Ulrich Bastert, head of marketing, sales, and customer services at Daimler Buses.
“We are absolutely delighted with this new opportunity to partner with Daimler Buses to explore strategic initiatives in North America,” said Tim Sullivan, CEO and president of Rev Group. “As a start, we believe that adding the Setra motorcoach to the Rev Group full line of buses will provide yet another first class entrée to our portfolio of transportation vehicles.”
Sullivan added that the collaborative agreement between the two companies “provides for limitless transportation opportunities to explore in North America that we jointly believe will significantly enhance our overall market presence.”