Kirk Dawson has been named vice president and general manager, the Americas, for Vehicle Service Group, parent company of 13 equipment brands, including Rotary.

Kirk Dawson has been named vice president and general manager, the Americas, for Vehicle Service Group, parent company of 13 equipment brands, including Rotary.

MADISON, Ind. — Vehicle Service Group (VSG) has named Kirk Dawson its new vice president and general manager, the Americas, effective Dec. 1.

VSG is the parent company of 13 brands in the vehicle lift, wheel service, and collision repair markets including Rotary, Chief, Forward, Ravaglioli, and Direct-Lift.

Dawson takes over the role from Matt Webster, who is retiring after 35 years with the company.

In his new role, Dawson will be responsible for VSG’s commercial business in North America and South America, where he will be based at the manufacturer’s American headquarters in Madison, Indiana. He will report to Niclas Ytterdahl, president of VSG.

“Matt has been a tremendous asset to VSG as his leadership helped us grow from a North American niche manufacturer to a global enterprise,” Ytterdahl said. “He will be truly missed. However, with Kirk’s resume of commercial successes, his knowledge of our marketplace, and his passion for our customers, we are well positioned to continue to successfully grow in the Americas.”

Dawson joined VSG as vice president of heavy duty in 2012 and was promoted to vice president of lifting equipment in November 2016. Before that, he held a number of positions at Cummins Inc. in customer-facing roles within the company’s engineering, marketing, sales, customer service, and distribution organizations. Dawson graduated from Rose-Hulman Institute of Technology with a bachelor’s degree in mechanical engineering.

For more information about VSG, go here.

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