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The American School Bus Council cites the safety record and other benefits of yellow bus transportation.
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The nationwide tour uses interactive activities to teach safe bus riding basics to elementary school students and their parents.
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Cari Long, who previously served as marketing manager for IC Bus, will coordinate ASBC projects, including Love the Bus.
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In most cases on the silver screen, the yellow bus is a bit player rather than the focus. But what if there were a program that gave a genuine look into the world of pupil transportation?
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At a school near Sacramento, California, nearly 500 students in yellow “I Love the Bus” T-shirts will hear from various dignitaries about the importance of the yellow bus.
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The tire supplier’s #KeepThanksMoving conversation invites people to share their thanks and nominate a bus driver via social media.
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After NAPT leads an outcry over the Nissan commercial, which shows a father and son racing a yellow bus to school, the automaker takes it off the air.
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Under a proclamation by the governor, the state will recognize its men and women who transport nearly 230,000 students to and from school.
Read More →As part of the transportation agency’s preparations for the 2015-16 school year, the initiative aims to accelerate preventive actions and solutions.
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Who says all school bus news has to be bad news? Take a proactive approach to promoting your department’s successes through social media, newsletters, events and other PR efforts.
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