SBF 70 years logo
MenuMENU
SearchSEARCH

ZoeBus instructs on bus safety, bullying prevention

ZoeBus offers interactive training, workshops and assemblies with a focus on good character for Missouri school bus drivers and elementary school students. Founder Gina Crump travels to schools in a bus equipped with flat-screen televisions and a sound system and teaches students how to "respect the ride," she tells SBF. Drivers learn how to spot the red flags of bullying.

September 20, 2011
ZoeBus instructs on bus safety, bullying prevention

ZoeBus, founded by Gina Crump, offers interactive training, workshops and assemblies on bus safety and bullying prevention. Crump travels to schools in Missouri in this bus.

unknown node
2 min to read


Missouri school bus drivers and students are learning bus safety and bullying prevention through ZoeBus, a company that offers interactive training, workshops and assemblies with a focus on good character.

Founder Gina Crump, a veteran educator and certified school bus driver, holds the belief that behavior on the school bus directly impacts onboard safety. Classroom expectations of good conduct and character should be fostered on school buses, and this starts with the driver, according to Crump.

Ad Loading...

“I’m a firm believer in the saying ‘rules without relationship equal rebellion,’” she told SBF in an interview. “Drivers must make kids feel valued, treat them with respect and build good rapport with them before expecting respect back.”

ZoeBus holds training sessions that teach school bus drivers the importance of being role models for their students and demonstrating good character at all times.

“Kids pick up on everything,” Crump said. “How we respond to situations is very important. We can’t get angry about bad drivers on the road, and we must be able to laugh at ourselves if we make a mistake.”

Crump also demonstrates ways bus drivers can spot the red flags of bullying before a problem arises, and shares school bus safety procedures — such as assigned seating — through PowerPoint presentations and activities. The training also functions as an open space for drivers to network, share techniques and talk about difficulties.

Crump said ZoeBus assemblies and workshops for students have been growing in popularity among Missouri elementary schools.

Ad Loading...

The ZoeBus itself — a school bus equipped with chrome-spiked wheels (to attract students' attention), flat-screen televisions and a sound system — is a mobile classroom. Inside, students learn how to “respect the ride” by taking responsibility for their own behavior on the school bus. Crump personalizes her presentations to fit the expectations of each school.

“The response has been very positive,” Crump said. “It’s because the program is unique and effective because kids actually board the bus — you’re teaching them directly in the setting they’re learning about.”

[IMAGE]446[/IMAGE]

Crump has also conducted safety workshops for older students. She focuses on leading by example, and equates their roles on the bus to their responsibilities at home.

“Students are continually asked to take care of younger siblings at home — it’s no different on the bus,” Crump said.

Ad Loading...

Bound by insurance and a 500-mile radius, Crump is doing what she can in Missouri to advocate school bus safety and good character. However, she hopes to someday expand her fleet and sponsor ZoeBus programs and buses in different parts of the country.

Those who are interested in learning more about ZoeBus can visit www.zoebus.org or contact Crump at (417) 861-5769 or gina@zoebus.org.

More Management

A school bus driver wearing a safety vest exchanges a high-five with a smiling young student near the front of a school bus. Sunlight streams through the windows as another adult stands nearby.
Managementby Staff and News ReportsJune 18, 2026

What Happens to a School Bus After Retirement? First Student Has a New Answer

Through a new partnership with Advanced Remarketing Services, proceeds from retired vehicle sales will support Special Olympics and other community-focused organizations while advancing sustainability goals.

Read More →
School Bus Fleet leadership update graphic featuring the School Bus Logistics logo and headshots of three newly hired software data analysts: CJ Merrill, Jake Nulick, and Valorie Ashburn.
Managementby News/Media ReleaseJune 18, 2026

School Bus Logistics Adds 3 Data Analysts, Expands Routing Capabilities

Three new data analysts and a BusRight certification bring an added layer of support to the routing services districts already use.

Read More →
Cover page of an NSTA (National School Transportation Association) whitepaper titled "Outsourcing Student Transportation Services Toolkit: Benefits of Contracting Transportation Services." The design features a blue and gold color scheme with a yellow school bus graphic at the top. The subtitle reads, "Discover the value and benefits of converting to contracted student transportation services, a proven road to cost reduction and service enhancement." Contact information for NSTA appears at the bottom, including the website YellowBuses.org and email address info@yellowbuses.org
SponsoredJune 18, 2026

Outsourcing Student Transportation Services Toolkit

Did you know nearly 40% of school districts utilize a private contractor to serve their transportation needs? Explore why more school leaders are turning to contracted transportation services, and how outsourcing can create meaningful value without sacrificing control. Discover the practical benefits of a transportation services platform that provides flexibility with coordination.

Read More →
Ad Loading...
Illustration of a laptop displaying the EverDriven logo against a blue background, with the text "New AI-Powered Transportation Operations Hub" and the School Bus Fleet logo.
Managementby News/Media ReleaseJune 17, 2026

EverDriven Debuts TripCentral as New District Transportation Portal

The new transportation management hub takes over the district portal to power trip planning, operations, visibility, and intelligence for school district transportation needs.

Read More →
Promotional graphic for School Bus Fleet's "Five Questions" series featuring Craig Beaver of Beaverton School District. The image shows Beaver smiling in an office setting alongside text reading "Five Questions with Craig Beaver." School Bus Fleet logo appears at the bottom.
Managementby Amanda HuggettJune 17, 2026

Lessons Learned from 4 Decades in Transportation: 5 Questions with Craig Beaver

Sit down with longtime transportation leader Craig Beaver moments before he retires, as he reflects on his career leading up to his role at Beaverton School District in Oregon and the secrets to leading great teams.

Read More →
Three people pose in front of a line of school buses.
Managementby Staff and News ReportsJune 16, 2026

BusRight Honors Texas Driver With Inaugural Behind The Wheel Award

Selected from more than 300 nominations, Lawson Crook earned BusRight’s inaugural award for his dedication to students and safety.

Read More →
Ad Loading...
Promotional graphic for The Route podcast by School Bus Fleet. On a bright yellow background with light circular accents, large text reads "4 Decades of Leadership Lessons." Featured guest Craig Beaver of Beaverton School District is shown smiling in a suit and tie on the right side of the image. The School Bus Fleet logo and The Route branding appear at the top left, with sponsorship by IC Bus displayed near the top center.
Sponsoredby Amanda HuggettJune 15, 2026

Craig Beaver’s Final Stop: Lessons from 43 Years in Transportation

After more than four decades in transportation, retiring Beaverton School District director Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next. The Route is sponsored by IC Bus.

Read More →
The Route thumbnail with school bus fleet logo
ManagementJune 15, 2026

What 43 Years in Transportation Taught Craig Beaver About Leadership

After more than four decades in transportation, retiring Beaverton School District admin Craig Beaver reflects on leadership, alternative fuels, AI, staffing, and what’s coming next.

Read More →
Tod Eskra stands on an award stage to accept recognition
Managementby News/Media ReleaseJune 12, 2026

ASTP's Tod Eskra Named an Entrepreneur of the Year

The award from Ernst & Young honors visionary leadership behind one of America's fastest-growing student transportation contracting companies.

Read More →
Ad Loading...
A black and white image of a school bus technician checking diagnostics as part of a graphic with text reading "How Do Today's School Bus Manufacturers Measure Up?"
Managementby StaffJune 10, 2026

Drivers and Technicians: Help Benchmark Today's School Bus Manufacturers

If you've spent time behind the wheel or under the hood, we want to hear your perspective on the buses you know best.

Read More →