FORT LAUDERDALE, Fla. — Q’Straint recently unveiled its new logo, which is part of a larger rebranding effort, following its introduction of a new winch and restraint system earlier this year.

In addition to the new logo, the company has also adopted a new mission statement and a new visual identity that will encompass all corporate assets, products and applications, as well as a new website designed to better serve its customers worldwide.

The logo is designed to represent Q’Straint as modern, innovative, and forward-thinking while still evoking its history and original mission, according to the company.

"The first time a wheelchair passenger was secured in a Q'Straint system was the first time that wheelchair passenger met the same standards as everyone else in the vehicle," said Patrick Girardin, Q'Straint co-president. "We're a safety company in the accessibility industry ... and this rebranding initiative has helped us to see that we serve our customers best by focusing on both of these aspects — and we're proud that ultimately, we're making safety accessible for all mobility passengers.”

The company added that the new logo, its ongoing research and development initiatives, and its commitment to providing smart, safe securement solutions will all continue to drive its mission that mobility passengers deserve the same access to safety as those around them.

Additionally, Q'Straint unveiled the new Inqline, an integrated winch and retractor system in February at the National Mobility Equipment Dealers Association conference in Daytona Beach, Florida. The new system includes features such as controlled steering; independent retractors; and a wall control panel designed to simplify boarding with a two-button unit that engages and disengages the system.

Visit Q’Straint’s new website for more information.