ORLANDO, Fla. — Allied Specialty Vehicles (ASV) has promoted Kent Tyler to vice president of sales and marketing in North America for all product lines.

ASV is the parent company of Type A school bus manufacturer Collins Bus Corp., among other vehicle brands.

Tyler will report to Marcus Berto, chief commercial officer, and will continue to be based in ASV’s corporate headquarters in Orlando.

"Kent has a history of success leading and increasing the profitability of ASV companies," Berto said. "In this new role, I am confident he will aggressively drive growth of our brands in North America and increase sales revenue at a rate that exceeds our competition."

In his new role, Tyler will lead corporate sales and marketing, oversee business development and direct execution of the company's plan for increasing market share of all ASV brands in North America. Tyler will continue to oversee ASV's bus division as he transitions into the new position.

"Our brands are recognized leaders in their respective markets and industries," Tyler said. "But as ASV continues to grow, we must focus on strategic initiatives that will allow expansion to occur not only through our existing distribution channels, but also through corporate-wide alliances and initiatives."

Before his promotion, Tyler served as president of ASV's bus division. Earlier in his career, he spent more than 15 years with Collins Industries, the last five as president of Collins Bus Corp.