Industry rolls out Love the Bus campaign
As part of the third annual Love the Bus program, the pupil transportation community is encouraging the public to thank the men and women who safely ...
As part of the third annual Love the Bus program, the pupil transportation community is encouraging the public to thank the men and women who safely transport millions of children each school day.
The program, coordinated by the American School Bus Council (ASBC), is celebrated on Valentine’s Day and throughout February to raise awareness and appreciation for the nation’s hundreds of thousands of school bus drivers. It is also an opportunity for parents and children to learn more about the safety and environmental benefits of school bus transportation.
School districts and contractors throughout the country will hold local Love the Bus events. In past years, activities have included providing lunch for drivers, presenting awards and T-shirts, and having kids plant magnetic lips on a bus. Community officials and media outlets are often encouraged to attend.
In North Carolina, the Department of Public Instruction has assembled a list of Love the Bus events that will be held throughout the state. It can be viewed here.
“Our school bus drivers ensure that our children arrive safely to and from school,” said Mike Martin, executive director of the National Association for Pupil Transportation and a member of ASBC. “The service they provide allows parents to rest assured knowing that their children are well taken care of when they aren’t with them.”
To help celebrate Love the Bus, parents, teachers and children are encouraged to visit www.lovethebus.com to share stories about and make valentines for their bus drivers. The site also offers an educator’s toolkit, which includes details on incorporating Love The Bus into lesson plans.
“We’re encouraging parents, teachers and children to thank school bus drivers for the wonderful job they do every day,” said Bob Riley, executive director of the National Association of State Directors of Pupil Transportation Services and a member of ASBC. “Love the Bus officially takes place in February, but we hope they’re recognized for their position as role models every day.”
More Safety

Geotab Launches Tool to Help Fleets Investigate Road Incidents
Geotab Investigations combines telematics data, video, documents, and other evidence to help fleets reconstruct incidents, resolve claims, and determine what happened.
Read More →
Doing More With Less: How Transportation Directors Can Prioritize Safety Amid Budget Uncertainty
With diesel prices soaring and nearly one-third of transportation directors expecting budget cuts, maintaining student safety has never been more challenging. Download this guide to learn how leading districts are prioritizing risk, funding critical safety technology, and building stronger budget cases with data.
Read More →
How To Build a More Secure School Bus Yard During and After Hours
As thefts and overnight security threats continue, school transportation leaders are combining stronger operational practices with AI-enabled surveillance to better protect buses, facilities, and staff.
Read More →
FMCSA Names New Chief Safety Officer: What School Bus Operators Should Know
Steve Dowling is set to lead the federal agency's efforts to advance commercial motor vehicle safety and reduce crashes, fatalities, and injuries on the nation's roadways.
Read More →
New Study Finds School Zone Speed Safety Cameras Cut Speeding Violations 97%
A Florida university's research demonstrates that Verra Mobility's automated enforcement changes driver behavior and significantly improves school zone safety.
Read More →
What Changed in DOT’s New National Roadway Safety Strategy?
The federal agency's new plan shifts its focus to safer people, roads and vehicles, with a new three-pronged approach instead of five. One outlined action even addresses a key industry concern around illegal school bus passing.
Read More →
Are Autonomous Vehicles Ready to Safely Navigate School Bus Stops?
NHTSA is accelerating autonomous vehicle deployment through new safety standards and commercial approvals. See why school transportation leaders are watching.
Read More →
NFL Star Lomas Brown Kicks Off New Illegal School Bus Passing PSA
Just in time for the back-to-school season, the former Detroit Lions offensive tackle took time to record a video encouraging motorists to slow down around school buses.
Read More →
How Two Texas Districts Built Award-Winning Safety Programs
Learn how Prosper ISD and Rockwall ISD earned National Safety Council honors through hands-on training, safety culture, and strategies that reduced transportation incidents.
Read More →
NHTSA Releases 10-Year Review of Fatal School Bus Crashes
The latest federal analysis reinforces the safety of school buses while identifying where school-age pedestrians and other motorists remain most at risk.
Read More →
