Last month, telematics provider Geotab launched the GO Focus Plus AI dash cam, its new video intelligence platform. This dual-facing dash cam is designed to deliver proactive, in-cab voice support that helps drivers identify and correct risky habits behind the wheel. 

In a recent pilot, the voice coaching functionality helped reduce tailgating by 90% and phone use by 95% in non-school bus vehicles. 

This system turns every alert into a coaching opportunity, Geotab said, aiming to prevent accidents and create a measurable impact on fleet safety culture.

In 2023, there were 5,300 fatal crashes involving large trucks, a 43% increase over the last decade. A recent Geotab survey noted that drivers believe there is an increase in driving accidents, with 34% having considered leaving the profession in the year prior. 

Commercial drivers face long hours, unpredictable conditions, stress and wellness challenges, and even unfair blame in incidents. At the same time, there are rising costs, the need to keep a safe workforce and protect the company’s reputation. These challenges have a profound human and financial impact, directly affecting driver well-being, business vitality, and the safety of our roads.

Charlie Elliott, senior VP, marketing & marketplace at Geotab, said: "Our new video intelligence platform and the GO Focus Plus AI dash cam are a direct investment in supporting the driver and their safety. ... we are providing drivers with an in-cab partner that helps them correct risks instantly. This system empowers fleet managers to move beyond reactive incident review and instead foster a culture of safety that protects their most valuable asset, which is their people.”

Key Features of GO Focus Plus 

• Proactive Driver Coaching: The AI dash cam provides instant, in-cab voice prompts to drivers when risky behaviors like distracted driving (e.g., phone use, fatigue) or tailgating, are detected, helping them correct immediately.

• Targeted Fleet Management: AI-driven video intelligence surfaces the most urgent risks and repeat patterns for quick review, eliminating the need for fleet managers to sort through extensive footage. Each alert includes video and contextual data, enabling targeted and effective coaching.

• Seamless Workflow and Safety Culture: The MyGeotab platform allows for a seamless workflow, including the assignment, tracking, and recognition of progress, reinforcing a strong culture of safety within the fleet.