First Student School Bus Tracking App Use Expands
FirstView is now being used by nearly 200 school districts across North America.

FirstView, a bus tracking and parent communication app and platform created by First Student, is now being used by nearly 200 school districts across North America. File photo courtesy First Student

FirstView, a bus tracking and parent communication app and platform created by First Student, is now being used by nearly 200 school districts across North America. File photo courtesy First Student
CINCINNATI — FirstView, a bus tracking and parent communication app and platform created by First Student, is now being used by nearly 200 school districts across North America.
FirstView, which was launched in April 2018, lets districts streamline daily decision-making through centralized, real-time fleet tracking, and can efficiently alert parents about school delays or issues. Parents can find out their child’s bus status and district messages from their mobile phone or desktop.
“We created FirstView to better support the school districts, parents, and students we serve,” said Claire Miller, First Student’s senior vice president of strategy, business development, marketing, and communications. “Parents want real-time updates and more peace of mind surrounding their child’s journey to and from school. Our school district partners want better tools for managing their bus fleet and staff resources. FirstView provides accurate and quick information, which frees parents and administrators from worry. We look forward to introducing it in even more communities next school year.”
The FirstView District Dashboard and parent app has seen a 667% increase in users over the 2018-19 school year, according to First Student. The platform is currently being used by 184 school districts across the U.S., tracking more than 350,000 students across 4,200 schools.
The FirstView Parent App can be downloaded from the Apple App Store or Google Play. The app is also available in 10 languages.
In other recent news related to First Student, its parent company, FirstGroup PLC, has sold Greyhound, its North American intercity bus line, and First Bus, its U.K. bus operation, with the intent of focusing on its pupil transportation and public transit brands.
More Safety

How to Build a Better School Bus Driver Training Program
Is it time to strengthen your driver training? Here’s how to pick the right talent and improve recruitment, retention, and safety. This video is brought to you by IC Bus.
Read More →
Recent School Bus Accidents Leave 2 Dead, 2 Injured
Four school bus crashes in Florida, Illinois, and Georgia highlight risks in transportation lots, at bus stops, and during student loading and unloading.
Read More →
When Every Second Matters, Clarity Keeps Routes Moving
From routine delays to urgent incidents, strong communication practices help drivers, dispatchers, schools, and families respond with confidence.
Read More →
What Happens When a School Bus Catches Fire — and What Can Help
School bus fires are rare but can be devastating. Learn how advances in fire suppression and asset protection help fleets detect fires earlier, reduce damage, and improve safety.
Read More →
Geotab Launches Tool to Help Fleets Investigate Road Incidents
Geotab Investigations combines telematics data, video, documents, and other evidence to help fleets reconstruct incidents, resolve claims, and determine what happened.
Read More →
Texas Sixth Grader Wins 2026 National School Bus Safety Poster Contest
Sai Darshana Yekolu of Moseley Middle School in Prosper, Texas, was named the newest winner for her artwork, bringing the theme of “Safe Rides, Everyday Heroes” to life.
Read More →
Doing More With Less: How Transportation Directors Can Prioritize Safety Amid Budget Uncertainty
With diesel prices soaring and nearly one-third of transportation directors expecting budget cuts, maintaining student safety has never been more challenging. Download this guide to learn how leading districts are prioritizing risk, funding critical safety technology, and building stronger budget cases with data.
Read More →
Walton County Schools Adds Gatekeeper Stop-Arm Enforcement System
The Florida district will deploy Gatekeeper’s updated Student Protector technology, which now incorporates AI to improve video evidence.
Read More →
How To Build a More Secure School Bus Yard During and After Hours
As thefts and overnight security threats continue, school transportation leaders are combining stronger operational practices with AI-enabled surveillance to better protect buses, facilities, and staff.
Read More →
FMCSA Names New Chief Safety Officer: What School Bus Operators Should Know
Steve Dowling is set to lead the federal agency's efforts to advance commercial motor vehicle safety and reduce crashes, fatalities, and injuries on the nation's roadways.
Read More →

