SchoolBus logo in red and orange
MenuMENU
SearchSEARCH

Blue Bird sponsors NASCAR's Ricky Stenhouse Jr.

The school bus manufacturer and ROUSH CleanTech will be the primary sponsors of 2011 Nationwide Series champion Stenhouse and his No. 6 team at the Chicagoland Speedway on Saturday. "The bright yellow Ford Mustang will definitely stand out on the track," Stenhouse says.

September 10, 2012
2 min to read


JOLIET, Ill. — A yellow vehicle with Blue Bird logos on it will be flying around the race track here on Saturday, but it won't be a school bus.

Blue Bird Corp. and ROUSH CleanTech announced on Monday that they will serve as the primary sponsors for NASCAR driver Ricky Stenhouse Jr. and his No. 6 team during the Dollar General 300 at Chicagoland Speedway.

Ad Loading...

Stenhouse is the 2011 NASCAR Nationwide Series champion. This Saturday's race will be televised nationally on ESPN2.

“It is always great to have a new sponsor come into the sport,” Stenhouse said. “Blue Bird has such a rich history. I remember riding a Blue Bird bus when I was a kid. The partnership that Blue Bird and ROUSH CleanTech have formed to provide clean emissions for the environment shows the class of these two organizations. The bright yellow Ford Mustang will definitely stand out on the track. Hopefully we can get them into victory lane for their NASCAR debut.”

Earlier this season, Stenhouse sat on the pole and led a race high 135 of 200 laps in the STP 300 at Chicagoland Speedway. Stenhouse had victory in his sights before a late caution spoiled his bid for the win. He has four career starts at Chicagoland, with one top-five and two top-10 finishes.

“Blue Bird is thrilled to sponsor Ricky Stenhouse Jr. as he looks to continue his winning success,” said Phil Horlock, president and CEO of Blue Bird Corp., adding that the company is "delighted to partner with a leading automotive innovator such as ROUSH CleanTech for this exciting race.”

Blue Bird offers its Vision and Micro Bird school buses powered by ROUSH's propane autogas fuel system.

Ad Loading...

“It is exciting to have Blue Bird as a sponsor on Ricky Stenhouse’s No. 6 Nationwide Series Ford,” said Todd Mouw, vice president of sales and marketing at ROUSH CleanTech. “Having their brand on the defending champ’s car will only help elevate the awareness of Blue Bird and propane autogas.”


Other recent news about Blue Bird:

Blue Bird honors long-time employees

Blue Bird appoints marketing, sales execs

More Management

Graphic reading “It’s Launch Day! Behind SBF’s New Website” with a desktop and mobile preview of the redesigned School Bus Fleet website on an orange and cream background.
Managementby StaffFebruary 3, 2026

School Bus Fleet, Refreshed: New Website, New Look, Same Commitment

A cleaner layout, improved organization, and a better reading experience are here. Explore what’s new on schoolbusfleet.com!

Read More →
A red and orange graphic with text reading "Representation Matters in School Transportation Leadership."
ManagementFebruary 3, 2026

Why Representation Matters in Transportation Leadership

A firsthand look at how diverse leadership in school transportation builds trust and drives stronger systems.

Read More →
the contractor of the year award logo on an orange background with confetti
Managementby StaffFebruary 2, 2026

Nominations Open for 2026 Contractor of the Year

We're looking for an amazing school bus contractor executive who embodies dedication, excellence, and innovation. Nominate the greats you know for SBF's 2026 award! Nominations close March 31.

Read More →
Ad Loading...
SponsoredFebruary 2, 2026

Honoring Heroes Behind the Wheel: Award Nominations Open

Nominations are now open for the second annual 2026 School Bus Driver Hero Award. Help us honor the drivers who selflessly dedicate themselves to ensuring the safety, well-being, and success of the students they transport every day.

Read More →
two men stand in front of a school bus in tennessee
ManagementJanuary 30, 2026

A New Chapter for Tennessee Pupil Transportation: A Vision Grounded in Service, Partnership, and Purpose

Check in with Tennessee’s new state transportation manager, Josh Hinerman, as he reflects on his journey, path to leadership, and priorities for student-centered transportation.

Read More →
A b2x rewards logo and graphic reading "Read. Learn. Earn."
Managementby StaffJanuary 29, 2026

Bobit Business Media Launches B2X Rewards for School Transportation Professionals

The new program rewards B2B audience readers for engaging with trusted content and suppliers, earning them points toward events, travel, and more.

Read More →
Ad Loading...
SponsoredJanuary 29, 2026

8 Ways To Simplify and Streamline School Bus Fleet Operations

What if your fleet technology actually worked together? Learn eight practical strategies to integrate multiple systems into one platform, unlocking clearer insights, stronger safety standards, and smoother daily operations.

Read More →
Headshots of Heather Free, Regional Director for NAPT Region 3, and Frank Marasco, Regional Director for NAPT Region 6, displayed with NAPT election results graphic.
Managementby News/Media ReleaseJanuary 28, 2026

NAPT Announces Two New 2026 Regional Directors

NAPT announced the results of its 2026 special election, naming new regional directors for Regions 3 and 6.

Read More →
School Bus Fleet graphic about building better school board relationships, featuring a blurred boardroom meeting.
Managementby Bret E. BrooksJanuary 28, 2026

Building Stronger Partnerships: How School Transportation Can Improve Relationships With School Boards

Strong communication and trust between transportation leaders and school boards are essential to safe, effective operations. Here’s how to build a better partnership.

Read More →
Ad Loading...
Graphic for NAPT Love the Bus Month reading “Education, Delivered,” with a yellow school bus icon, heart graphics, and the text “February 2026” on a light background.
Managementby Staff and News ReportsJanuary 27, 2026

NAPT Releases 2026 Love the Bus Toolkit

Get ready to promote our industry's favorite month of the year! Gear up to recognize Love the Bus Month with these new resources.

Read More →