New system offers comprehensive approach to student safety
TEMPE, Ariz. — An integrated safety solution from AlertStar Corp. will soon be operating on school buses around the state. The system has three...
TEMPE, Ariz. — An integrated safety solution from AlertStar Corp. will soon be operating on school buses around the state.
The system has three components. Two cameras on the bus’ left side photograph vehicles (including the driver and license plate) that illegally pass the bus. The photos and data are downloaded through a computer interface to AlertStar’s processing center, matched with DMV registration information and forwarded to the police department for review. A traffic citation is then mailed to the registered owner.
Cameras inside the bus record all activities on board and include optional audio feeds. The DVR system can store up to 45 days of data, which can be remotely queried by date and time.
The final component uses high-intensity LED lights and audible signals to warn kids to stay out of the danger zone when their bus is moving or about to move.
AlertStar Chairman Brian Wesley said the company began developing and sourcing equipment for the system after hearing about a 2001 accident wherein Danuta Begay, an Arizona student, was run over by her school bus and lost a leg.
Moreover, thanks to Janice Strauss, AlertStar spokeswoman and community/ law enforcement liaison, the system will be piloted on 10 Mesa (Ariz.) Public Schools (MPS) buses.
A former police chief, bus safety was an important issue to Strauss when she worked in law enforcement — as children, she and her sister were hit by a motorist who passed a stopped school bus.
This accident is also what prompted Strauss to work with AlertStar. “When AlertStar approached me about being a consultant, the accident was the first thing that came into my mind,” Strauss said. “What I liked about this company was that it does things to prevent kids from getting hurt.”
In addition to organizing meetings between AlertStar and MPS officials, Strauss has connected the company with police chiefs and the police department’s traffic divisions’ staff to promote the system.
In July, Wesley said the pilot program at MPS was in the first phase of beta testing. The second phase will commence at the beginning of the 2008-09 school year.
AlertStar will then focus on introducing the system to other Arizona communities and, ultimately, to the rest of the U.S. and Canada. With the implementation of each system, the company will also conduct a training program for students — in which Begay may take part — on risks associated with the danger zone when boarding and disembarking a bus.
“Danuta would like to participate in our training,” Wesley said. “She says the accident she was involved in was preventable and she would like to convey that message to students.”
More Safety

Recent School Bus Accidents Leave 2 Dead, 2 Injured
Four school bus crashes in Florida, Illinois, and Georgia highlight risks in transportation lots, at bus stops, and during student loading and unloading.
Read More →
When Every Second Matters, Clarity Keeps Routes Moving
From routine delays to urgent incidents, strong communication practices help drivers, dispatchers, schools, and families respond with confidence.
Read More →
What Happens When a School Bus Catches Fire — and What Can Help
School bus fires are rare but can be devastating. Learn how advances in fire suppression and asset protection help fleets detect fires earlier, reduce damage, and improve safety.
Read More →
Geotab Launches Tool to Help Fleets Investigate Road Incidents
Geotab Investigations combines telematics data, video, documents, and other evidence to help fleets reconstruct incidents, resolve claims, and determine what happened.
Read More →
Texas Sixth Grader Wins 2026 National School Bus Safety Poster Contest
Sai Darshana Yekolu of Moseley Middle School in Prosper, Texas, was named the newest winner for her artwork, bringing the theme of “Safe Rides, Everyday Heroes” to life.
Read More →
Doing More With Less: How Transportation Directors Can Prioritize Safety Amid Budget Uncertainty
With diesel prices soaring and nearly one-third of transportation directors expecting budget cuts, maintaining student safety has never been more challenging. Download this guide to learn how leading districts are prioritizing risk, funding critical safety technology, and building stronger budget cases with data.
Read More →
Walton County Schools Adds Gatekeeper Stop-Arm Enforcement System
The Florida district will deploy Gatekeeper’s updated Student Protector technology, which now incorporates AI to improve video evidence.
Read More →
How To Build a More Secure School Bus Yard During and After Hours
As thefts and overnight security threats continue, school transportation leaders are combining stronger operational practices with AI-enabled surveillance to better protect buses, facilities, and staff.
Read More →
FMCSA Names New Chief Safety Officer: What School Bus Operators Should Know
Steve Dowling is set to lead the federal agency's efforts to advance commercial motor vehicle safety and reduce crashes, fatalities, and injuries on the nation's roadways.
Read More →
New Study Finds School Zone Speed Safety Cameras Cut Speeding Violations 97%
A Florida university's research demonstrates that Verra Mobility's automated enforcement changes driver behavior and significantly improves school zone safety.
Read More →

