The website offers visitors advanced features, fresh content, and added functionality, and was a recent project STA's leadership team initiated in an effort to continue to evolve its services and better address changing community needs, according to the announcement.
The mobile-friendly site brings refreshed content and design and improved functionality. For school districts, organizations can now access STA's improved newsroom, learn about STA's history and leadership, or find out more about the STA Family of Companies.
Parents can read about STA's comprehensive safety programs and training, while students are able to download free printables and other activities related to anti-bullying, School Bus Safety Week, and more. The new careers tab features photos of employee events and includes a revolving employee spotlight where STA shares the stories of its team members.
"After months of planning, we are proud to unveil our new website redesign," said STA Chief Operating Officer Gene Kowalczewski. "We reimagined the way we in which we offer content and are looking forward to better connecting with our audiences through a more user-friendly site. Our communications and technology teams understood our goals and challenges. Most importantly, they recognized the importance of improving our website so that it would better serve all of our audiences, including our customers and potential customers; parents and other safety-conscious community members; and potential drivers and other interested employee candidates. We feel the redesign not only delivers a more seamless user experience, but really showcases our company's culture and dedication when it comes to the communities we serve."
The website update reflects STA's continuous push to remain at the forefront of the industry as innovators and thought leaders, and highlights the value STA places in communicating and being accessible to its customers and community members, the announcement said. The website will also serve as the cornerstone of STA's sustainable recruiting and business development practices.
"We are excited to have a better way to communicate with our stakeholders. This fresh space will give our team the opportunity to be more effective at sharing our story and in turn, more thoughtfully grow the STA Family of Companies," Kowalczewski added.