School bus veteran aims to bolster Hillsborough’s operation
Next month, Florida’s Jim Beekman will leave Orange County Public Schools to become general manager of transportation at Hillsborough County Public Schools, which made headlines earlier this year for a flurry of issues, such as staff turmoil and an aging fleet. Beekman, who has more than 30 years of experience in the pupil transportation industry, tells SBF that he is “looking forward to the challenge.”

Next month, Florida’s Jim Beekman will leave Orange County Public Schools to lead transportation at Hillsborough County Public Schools.
TAMPA, Fla. — Industry veteran Jim Beekman next month will take the reins of transportation at Hillsborough County Public Schools, which runs one of the largest public school bus operations in the U.S. and has had its share of difficulties this year.
Beekman has more than 30 years of experience in the pupil transportation industry. He currently serves as senior director of transportation services at Orange County Public Schools in Orlando, Florida.
Beekman told SBF that he is slated to leave the Orange County district on Friday, Oct. 10. The following Monday, he will start at Hillsborough as general manager of transportation.
Beekman will replace John Franklin, who resigned in April after having served as Hillsborough’s general manager of transportation for seven years.
In an announcement issued after Franklin’s resignation, Hillsborough district officials said that Franklin “steered the transportation department through a very eventful time of change and challenges.”
Hillsborough transportation made headlines earlier this year for a flurry of issues, such as staff turmoil and an aging fleet. The district has been working on a multifaceted plan to make improvements in the department based on input from a consultant and its own employees.
Superintendent MaryEllen Elia held meetings with transportation staff members this summer, WFLA reported, and the school board approved the purchase of 100 new buses.
Hillsborough runs one of the largest public school bus operations in the U.S., with about 948 route buses transporting more than 88,000 students daily. Orange County’s operation is of a similar size: about 903 route buses transporting 72,000 students daily.
The Tampa Bay Times reported that Hillsborough district officials were impressed by the transportation initiatives that Beekman has carried out at Orange County. For example, he implemented numerous steps to make the district’s transportation operation more efficient, resulting in a savings of more than $6.5 million, as SBF reported in 2012.
Beekman, who started his career in the school bus industry in 1983 as a diesel mechanic, is optimistic about the potential to make improvements at Hillsborough.
“I am looking forward to the challenge. They have had some significant transportation issues, but they also have a leadership team that is focused in the support of the department and the employees that work there," Beekman told SBF.
Orange County has not yet named a successor for Beekman, but he said that a national search would begin soon.
More Management

Zonar Launches Reimagined Bus Suite Web Portal
Can one platform replace your transportation software stack? Zonar says its new Bus Suite unifies routing, dispatch, field trips, GPS, and parent communication.
Read More →
Indiana Association Announces 2026 Award Winners
See who earned top honors at the 2026 School Transportation Association of Indiana conference, recognizing excellence in school transportation statewide.
Read More →
Student Transportation of America Acquires Massachusetts Contractor
Tremblay’s Bus Company and its 400-bus fleet joins the STA family of brands as the company grows its presence across the Northeast U.S.
Read More →
Michigan Association Announces 2026 Award Winners
See who earned top honors at the 2026 Michigan Association for Pupil Transportation conference, recognizing excellence in school transportation statewide.
Read More →Inside MAPT 2026: Michigan’s School Transportation Community Connects at Boyne Mountain
Check out highlights from the 2026 MAPT Summer Conference, where over 300 transportation pros gathered for training, networking, awards, and trade show.
Read More →
Summit School Services to Complete Fleetwide Samsara Technology Rollout
The company said outfitting its entire fleet with AI-powered safety and fleet management technology will strengthen student safety and operational efficiency across its local brands.
Read More →
Why the School Bus May Be America's Most Overlooked Icon
Every day, millions of students climb aboard. But few realize the yellow school bus has helped transform education, connect communities, and come to symbolize civic responsibility.
Read More →
Why More Drivers Won’t Fix the Shortage
Hiring isn’t enough. Learn how leading fleets are solving driver shortages through smarter retention, training, and culture strategies.
Read More →
SBFX Keynote Announced: Ann Vote to Share Tips on Leadership and Team Culture
Find out who will be providing this year's keynote at SBFX in Scottsdale this September and what else to expect. District and contractor bus operators are invited to apply and attend at no cost!
Read More →The School Bus as an American Icon: Exploring the Past, Present, and Future of the Yellow Bus
As America approaches its 250th anniversary, Blue Bird's Brad Beauchamp explores the history of the yellow school bus, its impact on education, and where student transportation is headed next.
Read More →


