REDWOOD SHORES, Calif. — GreenRoad and Atlantic Express Transportation Corp. have partnered to bolster school bus driver safety and efficiency. 

Atlantic Express is installing the GreenRoad 360 service — which provides feedback that improves driving decisions and performance — in its school buses. 

GreenRoad goes beyond traditional driving safety tools and life-saving features like air bags that are designed to stem the impact of unsafe driving, but not the cause. The company targets driving decisions as the single biggest variable to improving performance and safety.

(Driving decisions are responsible for 90 percent of all accidents, according to a seminal study by the U.S. Department of Transportation.)

GreenRoad 360 is the company’s proprietary technology-based service. In addition to providing drivers and fleet managers with real-time, comprehensive feedback, it offers online reporting, analysis and coaching on drivers’ abilities, maneuvers and patterns. As a result, GreenRoad 360 positively impacts both conscious and unconscious driving behaviors.

"Parents put a tremendous amount of trust in us to transport their children safely to and from school every day and GreenRoad's innovative technology will help us ensure we have the safest and most efficient drivers on the road," said Domenic Gatto, CEO and president of Atlantic Express. "Periodic classes and training sessions have been the standard tool to date to enhance driver performance, but with GreenRoad, we can go beyond this to offer our drivers real-time feedback that allows them to constantly make improvements to their performance — the best way to guarantee each driver is at the top of his or her game, every second of the day."

Atlantic Express anticipates that GreenRoad will not only help to significantly improve driver safety, it will also reduce fuel consumption and emissions.

A typical GreenRoad customer sees up to a 50-percent reduction in accident costs and a 10-percent reduction in fuel consumption and emissions.

"At GreenRoad, our goal is make the roads safer and greener, and for us there is nothing more rewarding than ensuring the safe transport of children," said Dan Steere, CEO of GreenRoad.  "And because GreenRoad saves the average fleet $1,000 to $4,000 a year per vehicle, school districts can use more of their money for education, where it belongs."

Atlantic Express' drivers and transportation managers are provided access to Web-based performance reports and analysis as part of GreenRoad's solution.