School Bus Fleet
MenuMENU
SearchSEARCH

Rough road ahead?

We found from speaking with executives at school bus contractor companies featured in the March issue's contractor roundtable that competition is "brutal" and prices being quoted are lower now than ever before.  

Claire Atkinson
Claire AtkinsonSenior Editor
March 12, 2010
3 min to read


Everyone is anxious to know where the U.S. economy is going, whether you’re a wealthy investor trying to predict the stock market or a blue collar worker hoping to hold onto your job.

For our contractor roundtable appearing in this issue, we got in touch with executives from several school bus contractor companies to take stock of the state of the business and issues of concern on a local level as well as nationwide.

Ad Loading...

School bus contractors are uniquely affected by a down economy; on one hand, their clients — the school districts — are hugely affected by budget cuts, with state reimbursements on the decline and drastic cuts being made to all segments of the education system. As one contractor put it, buses are coming off the road no matter what. On the other hand, fewer jobs overall means a larger pool of unemployed people to hire drivers from, meaning a better selection and potentially better employees.

State of the business

Competition is “brutal” and “cutthroat” these days, according to the contractors we spoke to, who noted that prices being quoted are lower now than perhaps they ever have been before.

And the economy is not the only item of concern. Contractors are also dealing with the EPA’s engine requirements for 2010 and trying to choose between EGR and SCR for the next new buses they buy. They are fighting issues on the legislative front, both in the states where they operate and at the national level.

Despite all this, their pride in the service they provide remains strong. Terry Thomas, president of Community Bus Services in Youngstown, Ohio, and a member of SBF’s editorial advisory board, said he would like to see more people look at the entrepreneurial aspect of becoming a contractor.

“It represents the American Dream because it allows us to be in our own business,” he says. “I think that if more people would look to this as an enterprise, school districts would have more options and, of course, there’s the business opportunity for the entrepreneur who wants to engage in it.”

Looking ahead

Ad Loading...

We will all be watching for positive economic indicators throughout 2010 and in years to come. At SBF, we would like to hear from you: As a contractor, what indicators do you see that tell you things are headed in a positive direction? If you work for a public school district, will it be another year or two before positive economic changes will have an impact on school budgets?

Luckily for all of us, at the end of the day we know we’re supporting an important industry responsible for getting children to school — an integral part of the education system. Some say that education is the key to changing the economic prospects of a nation. For that reason, we must hope that both private industry and the U.S. government will work to direct funds toward school transportation to turn the tide and put yellow buses back on the road. For many, a ride to school makes all the difference in the world.

Subscribe to Our Newsletter

More Management

thumbnail for the route season 2 episode 9 featuring photos of bret brooks and amanda huggett
ManagementSeptember 15, 2026

How to Build a Better Driver Training Program

Ready to boost up your school bus instructor training? Here’s how to pick the right talent and improve recruitment, retention, and safety.

Read More →
Catalyst Mobility: Building Clean Transportation Together
Managementby Alex RomanSeptember 14, 2026

CALSTART and Forth Combine to Form Catalyst Mobility

The new name represents a renewed vision for the nonprofit focused on advancing clean, equitable, and affordable transportation solutions that move people and goods.

Read More →
School bus driver training graphic featuring a group gathered around a yellow school bus, with text reading, “Tips for Selecting Superb School Bus Driver Instructors.”
Managementby Amanda HuggettSeptember 14, 2026

What Makes a Great School Bus Driver Trainer?

Choosing the right school bus driver trainer takes more than experience. Learn six keys to selecting and developing trainers and evaluating program effectiveness.

Read More →
Ad Loading...
Compton Unified School District transportation staff stand between two yellow school buses, including a small bus and a full-size conventional bus.
Managementby Staff and News ReportsSeptember 11, 2026

School Bus Contractors Expand Through New Deals, Acquisitions & Partnerships

STA's Canadian division acquires Ontario-based G&L Stevenson Transport while Durham School Services adds a new district contract in California, First Student adds a New Jersey contract, and Minnesota Coaches acquires Halo Transportation.

Read More →
A line up of school buses with one out front of the group.
Managementby Elora HaynesSeptember 7, 2026

Logan Bus Company Rolls Out AI Phone System for NYC School Bus Families

A summer pilot found that AI agents could handle most routine calls, freeing up time for customer service staff to focus on emergencies and complex family concerns.

Read More →
Graphic that reads “What I Learned About Leadership” over photos of school transportation professionals participating in discussions and networking at the TAPT leadership event.
ManagementSeptember 4, 2026

From Intent to Impact: What I Learned About Leadership from TAPT

A Texas transportation supervisor shares lessons on self-awareness, accountability, managing stress and building trust — and why investing in leadership development matters at every stage of your career.

Read More →
Ad Loading...
Graphic announcing the 2026 NAPT Award Winners, featuring the National Association for Pupil Transportation logo on a blue background with gold stars.
Managementby News/Media ReleaseSeptember 3, 2026

NAPT Names 2026 Award Recipients, Hall of Fame Inductee

Who earned national recognition for their work in student transportation? This year, NAPT named five recipients of its 2026 awards for service, safety, and leadership, plus its newest Hall of Famer.

Read More →
Zonar Cover for White Paper Survey Results for 2026 State of Student Transportation
SponsoredSeptember 2, 2026

2026 State of Student Transportation Report

Driver shortages. Rising costs. Growing safety expectations. More data, but not enough time to act on it. The 2026 State of Student Transportation Report reveals what transportation leaders say is putting the most pressure on their operations—and where they’re investing next. See how your priorities compare.

Read More →
Graphic reading “Managing Others’ Anger: Keeping Your Cool When Tempers Are High,” alongside a red balloon with an angry face against a stormy background.
Managementby Amanda HuggettSeptember 1, 2026

How to De-Escalate an Angry Person: 5 Steps for Handling Workplace Conflict

What makes emotions run high, and how should you handle an angry colleague or parent? Follow these steps for staying calm, listening, showing empathy, and resolving conflict.

Read More →
Ad Loading...
Image of happy school children exiting their school bus
SponsoredSeptember 1, 2026

What Readiness Looks Like This School Year

Learn about the challenges shaping the 2026–2027 school year, from persistent driver shortages and budget pressure to technology and readiness gaps. See how school districts are responding and adapting in Zonar’s 2026 Back-to-School Readiness Report.

Read More →