The new Goodyear Belts product line, which launched on Dec. 1, is designed for the automotive and industrial markets. - Photo courtesy Goodyear Belts

The new Goodyear Belts product line, which launched on Dec. 1, is designed for the automotive and industrial markets.

Photo courtesy Goodyear Belts

Goodyear Belts, a licensee collaboration between Goodyear Tire and Rubber Co. and Adventry, has launched a new line of power transmission belts for the automotive and industrial markets.

Based in Miami Lakes, Florida, Adventry was founded by a group of entrepreneurs for the sole purpose of developing and commercializing belts under a license agreement with Goodyear, according to a news release from Goodyear Belts.

The new product line, which was launched on Dec. 1, features application coverage that meets or exceeds OEM specifications, refined engineering, and advanced manufacturing, according to the power transmission belt supplier. Belt materials for both standard and specialty belts have reportedly been designed and tested to provide dependable and durable service.

“Customers expect a great product and that is what we will deliver, along with our outstanding service," said Tara Cevallos, CEO of Adventry. "We truly strive to put the customer first in everything that we do.”

Learn more about Goodyear Belts.

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