Some school districts in Tennessee are raising revenue by running advertisements on their school buses. Here’s a look at a variety of ads that were sold and installed by Atlanta-based District Solutions.
Advertising on Yellow Buses
Isaacs says that his company targets “family friendly”-type businesses to buys ads on school buses. Potential advertisers are cleared with the school district.
District Solutions uses signs that are made from porous but durable laminate, which Isaacs says can withstand all weather conditions.
Todd Isaacs, owner of District Solutions, says that school bus advertising can help cash-strapped districts raise revenue.
Tennessee law prohibits certain types of ads on school buses, such as those promoting alcohol or tobacco. Also, the ads must be placed on the rear quarter panels of the bus and cannot exceed 16 inches in height and 60 inches in length.
The signs adhere to an aluminum backing that affixes to the bus and can be removed without harming the body, Isaacs says.