SBF 70 years logo
MenuMENU
SearchSEARCH

Like Sales Numbers, School Bus Options Are on the Rise

Consider this contrast: SBF's 2018 Fact Book listings include 10 school bus body manufacturers. Ten years ago, only six of those companies were in the market.

James Blue
James BlueGeneral Manager
December 15, 2017
Like Sales Numbers, School Bus Options Are on the Rise

Consider this contrast: SBF's 2018 Fact Book listings include 10 school bus body manufacturers. Ten years ago, only six of those companies were in the market.

3 min to read


Consider this contrast: SBF's 2018 Fact Book listings include 10 school bus body manufacturers. Ten years ago, only six of those companies were in the market.

If you experienced the National Association for Pupil Transportation (NAPT) trade show in November — or if you read our coverage of it — you may have come away with the sense that change is afoot in the school bus industry.

The biggest revelation at NAPT was that the three major large school bus manufacturers — Blue Bird, IC Bus, and Thomas Built — all unveiled new electric school buses.

While the extent that these and other electric models will penetrate the market remains to be seen, the fact that the “Big 3” are adding electricity to their powertrain offerings is significant. From a competitive standpoint, it positions them to go head to head with newer players in the market that are focusing on electric school buses. That includes Canadian company Lion Bus, which this year rebranded itself as the Lion Electric Co. (although it is still offering a diesel model as well as its electric eLion).

Speaking of newer players, another shift in the industry is the increasing number of OEMs. This is evidenced in the Bus & Chassis Manufacturers section of our Fact Book. This year, the new entry is Titan Bus, an Ohio-based Type A school bus manufacturer that combines the experience of several industry veterans.

Another relative newcomer is GreenPower Motor Co., located in Canada as well as California, which is one of the aforementioned manufacturers that is focusing on electric buses.

To confirm my point about the growing field of OEMs, consider this contrast: Our 2018 Fact Book listings include 10 school bus body manufacturers. Ten years ago, only six of those companies were in the market (see our 2008 Fact Book if you have a copy). That’s a big increase in competition for an industry that sells around 40,000 school buses a year.

That number brings me to my next point: Another trend in the market is the ongoing rise in sales. As we report on pg. 34, school bus sales in the U.S. and Canada have grown for six years in a row. The 2017 total, 44,389 school buses sold, was up 8.5% from 2016.

The 2017 total also surpassed the projection that we printed in this space a year ago, which was an estimated 42,100 units to be sold in 2017.

This year’s tally of 44,389 school buses is the highest mark for the industry in more than 10 years. The previous peak was in 2006, when pre-buying ahead of EPA engine emissions standards contributed to a lofty sales total of 47,614 school buses.

The growth of the past six years followed five years of falling sales, bottoming out at 29,060 units in 2011 after several years of severe economic recession.

The market has clearly rebounded and, quite remarkably, has even drawn close to the 2006 peak.

Beyond the soaring sales, we’re also seeing a surge of new technology and other innovations being introduced into the school bus market. That was another key takeaway from the NAPT show.

As one example of innovation, Collins exhibited its new Low-Floor bus, which enables students in wheelchairs to bring themselves aboard by way of a ramp.

As for technological developments, parent notification apps, school bus Wi-Fi, and mobile data terminals (e.g., driver tablets) are a few that are making inroads into the market. We’ll be showcasing new technology in our January issue. Stay tuned.

Subscribe to Our Newsletter

More Management

Graphic for School Bus Fleet's "Changing Lanes" July 2026 personnel roundup featuring headshots of six industry professionals: Jamie Smith (AMF Buns), Dan Strock (Pro-Vision), Kyndra Webb (HopSkipDrive Council), Jared Schnader (CALSTART), Alycia Gilde (CALSTART), and Micah Enterz (Kooner Fleet Management Solutions), displayed on an orange geometric background.
Managementby StaffJuly 31, 2026

Changing Lanes: AMF Bruns, Pro-Vision, CALSTART, HopSkipDrive, & Kooner

Check out who's been hired, promoted, and appointed to leadership positions at various school transportation industry suppliers and nonprofits.

Read More →
Promo graphic for the 18th National Congress on School Transportation, featuring a conference audience background and text reading “May 4–6, 2029, St. Louis, Missouri,” alongside the NCST logo.
Managementby Staff and News ReportsJuly 29, 2026

NCST Announces 18th Congress Event Dates, New Committees

The National Congress on School Transportation moves to St. Louis in May 2029, convening delegates and industry representatives to discuss new best practice recommendations. Now, the new committee chairs have been named.

Read More →
Two school buses parked in front of the Wings Over the Rockies Air & Space Museum in Denver.
Managementby Amanda HuggettJuly 28, 2026

Key Moments from the 2026 NSTA Annual Meeting in the Mile High City

From federal policy updates and OEM presentations to speed networking and industry awards, see photos and highlights from the contractor association’s summer conference in Denver.

Read More →
Ad Loading...
A HopSkipDrive caregiver waits by an open car door in front of a house.
Managementby Elora HaynesJuly 27, 2026

HopSkipDrive Launches Spanish-Language App Update, Plans Additional Language Support

The update aims to improve communication with multilingual families by offering ride tracking, notifications, and support in Spanish, with more languages planned for the 2026-2027 school year.

Read More →
A yellow school bus is parked outside a school beneath a large oak tree with blooming white blossoms, framed by white buildings and a bright blue spring sky.
Managementby Amanda HuggettJuly 27, 2026

Where the Yellow Bus Takes Us: School Bus Fleet's 2026 Photo of the Year Winners

See the winning photos from School Bus Fleet's 2026 Photo of the Year contest, featuring stunning school bus images from across the U.S., from scenic landscapes to everyday moments.

Read More →
Graphic for a School Bus Fleet article titled "Understanding Emotional Intelligence," featuring wooden letter blocks spelling "IEQ" and the subtitle, "Tips for transportation leaders to stay calm in any situation."
Managementby Amanda HuggettJuly 26, 2026

Why Emotional Intelligence Matters in Student Transportation

Learn the five key elements that bus drivers and transportation directors can use to stay calm in any situation.

Read More →
Ad Loading...
Zonar Back to School Readiness Report for 2026
SponsoredJuly 23, 2026

2026 Back-To-School Readiness Report

Staffing gaps, flat budgets, and the distance between “mostly prepared” and ready for the 2026-2027 school year.

Read More →
Collage highlighting recipients of the 2026 National School Transportation Association awards at the Annual Meeting and Convention in Denver
Managementby Amanda HuggettJuly 23, 2026

National School Transportation Association Presents 2026 Award Winners

Twenty-one individuals and contractor companies were recognized for excellence in student transportation at NSTA's annual meeting and convention in Denver.

Read More →
A South Carolina Public Schools school bus lineup with text reading "How To Make Routing Data Persuasive."
Managementby Elora HaynesJuly 21, 2026

School Transportation Data Is Only as Powerful as the Story It Tells

Leaders say turning operational metrics into student-centered narratives can help districts justify investments and improve service.

Read More →
Ad Loading...
Collage highlighting NYAPT's 50th anniversary conference, featuring awards presentations, NYAPT President Marc Medina speaking, packed educational sessions, and the event's "Back to the Future" theme celebrating 50 years of pupil transportation leadership.
Managementby StaffJuly 20, 2026

Photos: NYAPT Celebrates 50 Years at 2026 Conference & Trade Show

See highlights from NYAPT's 50th anniversary conference in Saratoga Springs, featuring educational sessions, awards, a trade show, networking, and more.

Read More →