There is no better time every year to beat the drum about what you do and why you do it well, because the news media is focused on the start of the school year and is looking for stories.
A media campaign that started in North Carolina is helping to raise awareness of the dangers of stop-arm running.
Albuquerque Public Schools' back-to-school event trains transportation personnel on such topics as emergency procedures, behavior intervention and bullying. One session gives school bus drivers tips on "how to avoid ending up on the 10 o’clock news."
A free web seminar this Thursday that is sponsored by the American School Bus Council and presented by SBF will offer guidance on communicating the environmental, economic, educational and safety benefits of the yellow bus.
A free web seminar sponsored by the American School Bus Council and presented by SBF will offer guidance on communicating the environmental, economic, educational and safety benefits of the yellow bus.
In a new PSA in Utah, former basketball All-Star Mark Eaton explains that the state's school buses "save over $40 million and reduce over 11 million gallons of fuel."
The U.S. secretary of transportation and other dignitaries praise the nation's pupil transportation system at a Love the Bus event in Maryland.
Yellow school buses are one of DOT’s best success stories. This accomplishment needs to be told not so much for those in our industry but for the elected officials and citizens of cities across the country that are being forced to make difficult budgetary decisions.
I also have to wonder whether the story would have spread so fast and so far if it hadn’t initially been called a “school bus crash.”
Today’s school bus issues can make exciting headlines A decade or so ago, news stories about school buses mostly only reported on crashe...