The $2 million advertising campaign includes a 45-second spot that focuses on the connection between diesel school buses and cigarettes.
Members of the Service Employees International Union Local 99, which includes school bus drivers, participated in the strike, calling for higher pay. No new contract came out of the walkout.
Spokane Public Schools awarded a new five-year contract to Zum. The district first leveraged Zum's technology last fall by serving the district's special education students, McKinney Vento, and HEART program.
Using government funding, the St. Albert Public School Division will receive five zero-emission school buses and charging depots, which will serve 15 schools across the district.