Management

Top-Notch Customer Service Maximizes Luxury Shuttle School Trips

AJ Thurber, VP, Sales & Marketing, Grech Motors
Posted on September 17, 2019

Adding a luxury shuttle to your fleet is a game changer in more ways than one.

First, you’re providing your brand and your business greater visibility and a distinct “wow” factor. Beyond surface appearances, you’re also adding quality—for example, at Grech, you are adding a fully supported and warrantied vehicle to your fleet—giving your customers or employees peace of mind every time they climb aboard.

But there’s more to operating a luxury shuttle particularly if it’s a means to transporting private primary school students or elite high school athletes.

To get the most out of your investment in a luxury shuttle, you need to up your customer service game.

Customer Service: Front and Center

A luxury shuttle bus by its nature as a high-quality means of transportation puts the promise of customer service on full display.

For example, if you are using a Grech shuttle bus, you’ll have a vehicle that is likely outfitted with leather seating, reliable climate control, wood flooring, plug-ins to charge devices, and video screens. In short, you’re putting quality and a commitment to something beyond a simple A to B transportation front and center.

But the service has to meet the promise.

This includes consistency related to arriving on time, providing a clean ride, safe ride that adheres to federal and state guidelines.

Customer Service: Behind the Scenes

Perhaps more important is what happens outside the view of clients.

Customer service representatives, particularly when working with schools to provide the best in student transportation, should be friendly, helpful, and have strong problem-solving skills. Likewise, driver training should be ongoing and intensive—designed to provide students a safe experience and parents peace of mind.

Reliability is a crucial component of getting the most out of a luxury shuttle bus. A strong preventive maintenance program will keep your luxury investment in safe working order and on the road.

For customers, you will be able to provide a reliable experience—there will be fewer instances of the vehicle breaking down and customers inconveniently stranded (and reporting it online).

Consistent uptime also means consistent productivity particularly if your luxury shuttle is being used to transport students.

Having a vehicle that is fully warrantied, such as those available from Grech, will not only maximize and protect your investment, but will provide peace of mind that defects of any kind will be handled with minimum fuss and inconvenience and get your shuttle back on the road as soon as possible.

Keeping up Appearances

While beauty may only be skin deep, maintaining your luxury shuttle is another way to get the most out of your investment.

Keeping the vehicle clean and repairing any wear-and-tear damage will impress clients and help protect your investment—if you take the appearance of the vehicle seriously so will the students riding it—keeping the shuttle free of trash and washing it regularly should be a given.

In addition, any exterior wraps, damaged paint, wheel covers, or any other wear-and-tear components should be replaced or repaired when necessary. Attention to these details will be noticed by school administrators and parents—and will aid in one of the most important parts of reputation building: word of mouth recommendations.

But there’s more to keeping up appearances than the eye of the beholder. A well-maintained vehicle (inside and out) will translate down the road when you cycle the shuttle out of the fleet. Whether you’re selling it directly or through an auction, potential buyers will respond positively to a vehicle that has been well cared for and needs little to no reconditioning after sale.

This is the long game in making the most of your luxury shuttle investment.

Putting these three components together will help create a continuum of care that will allow you to get the most out of your investment in a luxury shuttle.

By starting with Grech, you’ll not only being laying a strong foundation with a safe, quality, well-built vehicle, but one backed by a comprehensive warranty program designed to protect your investment and provide peace of mind. All you’ll need to do is add a strong customer service component to create a win-win atmosphere for your fleet and your clients.

For more information on how to successfully add a luxury shuttle to your operation contact Grech Motors.

Related Topics: Grech Motors, Luxury Shuttles

Be the First to Know

Get the latest news and most popular articles from SBF delivered straight to your inbox. Stay on top of the school bus industry and don't miss a thing!