Management

Schools Choose Ridesharing for Greater Efficiency, Savings

Sadiah Thompson
Posted on September 13, 2019

Children’s ridesharing company Kango offers a shuttle service option that schools can use to transport up to six students for carpool rides and/or after-school and field trips. Photo courtesy Kango
Children’s ridesharing company Kango offers a shuttle service option that schools can use to transport up to six students for carpool rides and/or after-school and field trips. Photo courtesy Kango
School transportation providers often spend copious amounts of time improving operational efficiency, ensuring that all buses are up and running properly and on time while also meeting the demand for safe and reliable student transportation. But what happens when a district or school needs to cut back on its transportation costs — perhaps placing a limit on its school choice routes and/or extracurricular trips? For some pupil transporters, that’s where student ridesharing steps in.

With children’s ridesharing companies like HopSkipDrive, Kango, and Zum, school districts are seeking to maximize the efficiency of their operations well beyond home-to-school transportation. Here, School Bus Fleet spoke with the leaders of the three children’s ridesharing companies and some of the operations they’ve partnered with about how the service can help accommodate a variety of trip options, combat bus driver shortage, and ultimately help schools save on transportation costs.

Flexible Routes

While most of the children’s ridesharing companies agree that home-to-school transportation is one of the more popular uses of their services, rides for extracurricular and field trip activities are a close second.

Joanna McFarland, the cofounder and CEO of HopSkipDrive, says that these types of rides are usually completed via a carpool request.

“Schools will request to use our carpooling feature for athletic or field trip purposes, and then we’ll consult with the district to see what works best as far as routing goes,” she says.

Individual families can also use the carpooling feature outside of the district’s partnership and set up a carpool request for their children who may attend schools at different locations, McFarland adds.

The same goes for Kango, which has a shuttle service operated by several hybrid seven-passenger minivans, thanks to the company’s partnership with automotive manufacturer Chrysler, says Sara Schaer, cofounder and CEO of the ride-hailing platform.

“Since the students are all ending their school activities at the same time, it makes sense to maximize vehicle capacity with minivans,” she explains. “In other cases where there are fewer kids and they’re going home to different places, it’s less efficient to have a longer ride with everyone in the same vehicle.”

For example, Lycée Français de San Francisco, a small international French school located in San Francisco, Calif., has been using Kango’s shuttle service for about four years to transport students between its two campuses for after-school activities.

The school’s Kango shuttle runs four days a week, transporting up to 10 children per day, says Andrew Sobol, Lycée’s director of activities, programs, and camps.

“We’ve also used the service to shuttle our athletes to practices or tournaments across the city,” he adds.

Tackling Driver Shortage

Besides carpooling options, having a consistent pool of safe and reliable drivers to choose from has been a significant benefit for pupil transportation operations, especially when it comes to the nation’s ongoing bus driver shortage.

McFarland says that more than 90% of the 160 school districts that HopSkipDrive has partnered with have reported driver shortage as one of the key reasons for turning to student ridesharing.

“With student ridesharing, districts can use their bus drivers for high-capacity, more utilized routes and stop trying to find drivers that they don’t have to drive long, low-capacity routes,” she explains. “Districts can then redirect those bus drivers where they are needed most.”

Despite the growing momentum and use of the service among schools, Kango’s Schaer says there’s still some pushback in the industry from current bus drivers who consider children’s ridesharing as school bus replacement.

Shown here is the Zum ride dashboard, which allows school administrators and parents to monitor the progress of a ride after it has been requested. Photo courtesy Zum
Shown here is the Zum ride dashboard, which allows school administrators and parents to monitor the progress of a ride after it has been requested. Photo courtesy Zum

“We don’t necessarily see ourselves taking over the industry,” Schaer explains. “We consider the service as complementary to the role of the bus driver — to help optimize district’s overall transportation operations for their more specialized routes.”

In June, school transportation provider National Express led a $3.6 million Series A funding round to help Kango, which is currently serving more than 600 school districts nationwide, expand its operation to provide more students and their families with transportation and childcare services.

While the partnership is still in the early stages, Schaer says she hopes it will help Kango better understand the needs of school transportation, highlight the distinct roles of bus drivers and children’s rideshare drivers, and emphasize the fact that not all routes warrant the use of an entire school bus.

Cutting Costs, Boosting Savings

The number-one benefit of using children’s ridesharing, says Ritu Narayan, founder and CEO of Zum, is the savings on scheduling and staffing costs that districts can realize on these types of rides.

Of the 200 California school districts that Zum has partnered with, Narayan says she’s seen some of them save up to 40% of their school budget in making the switch to student ridesharing.

In San Francisco, Sobol says that Lycée Français has saved almost $5,000 a month since implementing Kango for its after-school program’s transportation.

The school previously contracted with a local school bus company for its school transportation, and to this day, Lycée Français holds a contract for one school bus to use for trips outside of the after-school program, he says.

“It was too expensive to buy our own fleet, so that’s why we still contract the one 62-passenger bus,” Sobol explains. “However, that school bus is too big to use for our after-school program, so we’ve found it more affordable to use two of [Kango’s] shuttle vans.”

Bolstering Safety

In Colorado, Laura Conti, the program director for Boys Hope Girls Hope — an educational organization that helps students in need — says that the benefits of using student ridesharing extend far beyond the organization’s financial savings.

“Not only is [the service] dependable, but it brings a sense of ease knowing our scholars are getting home safely,” she says. “We also love the app feature that allows our parents to follow their child’s ride until they make it home.”

Trust and safety, Zum’s Narayan says, are the foundation of children’s ridesharing, which is why the company stresses the importance of school administrators providing instructions to Zum drivers when scheduling their unique case rides.

Schaer says these instructions are particularly critical for transporting students for after-school activities.

“If students go from campus A to campus B for their activities, the driver may need to check them out and sign them in upon their arrival,” she explains. “The driver will have to park and take them all in and sign them in to the daycare at the second campus. In those cases, we provide both locations with a day-by-day roster of the students using Kango, so not only are they signed in and out, but they are expected to be dropped off by a Kango driver.”

Most of all, Sobol says, this type of catered, curbside service helps improve safety for students.

“We have very busy parents in the San Francisco Bay Area, so they appreciate the convenience of being able to have someone they can trust to pick up and drop off their kids,” he says. “As the school had a set period of time during which we couldn’t use the school bus, the value of Kango was that it filled a need that couldn’t be filled otherwise.”

The New York City Department of Education teamed up with ridesharing company Via in August to launch a new school bus routing, tracking, and communication platform, in addition to installing GPS systems on all of its school buses. File photo courtesy Katrina Falk
The New York City Department of Education teamed up with ridesharing company Via in August to launch a new school bus routing, tracking, and communication platform, in addition to installing GPS systems on all of its school buses. File photo courtesy Katrina Falk

New York City Partners With Ridesharing Company for School Bus GPS, Tracking App

New York City partnered with ridesharing company Via in August to launch a new school bus routing, tracking, and communication platform, in addition to installing GPS systems on all of its school buses.

The New York City Department of Education (DOE) teamed up with the ridesharing company to introduce “Via for Schools,” a new platform that gives parents and students the ability to track, in real time via a mobile app, their bus’s whereabouts and receive frequent and reliable communications in the event of service changes, according to a news release from the DOE. The agency also confirmed that by the 2019-20 school year all the city’s school buses will be equipped with GPS systems from GeoTab.

“We are grateful for the City Council’s advocacy, leadership, and partnership,” said Richard A. Carranza, chancellor of the DOE. “Safe and reliable transportation is critical for all families, and we’re committed to getting it right this year.”

The Via for Schools platform is designed to serve the city’s diverse student populations, including general education, special education, students in temporary housing, and others through one integrated school transportation system, according to a news release from Via. The ridesharing company said the system will utilize a flexible algorithm that allows for both stop-to-school and home-to-school pickups.

Related Topics: California, Colorado, efficiency, New York, ridesharing

Sadiah Thompson Assistant Editor
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