BraunAbility and Q’STRAINT announced a new venture to accelerate innovation for their customers and keep pace with the technologies rapidly transforming the automotive landscape.
One significant opportunity of the venture will be greater integration of the design process, which will set the stage for systems-based solutions. This vertically integrated approach to design holds significant potential for enhanced safety, quality, and reliability for the disability community, according to both companies.
“Wheelchair passengers face such a segmented experience when they travel,” said Patrick Girardin, co-president of Q’STRAINT. “We see huge opportunities for integrating technologies and creating a new story, rewritten for inclusion. Together, we help ensure that new products create a more intuitive and effortless experience for our customers.”
Major original equipment manufacturer automotive and consumer technology players have announced hundreds of billions of dollars in future investment in electric and autonomous vehicles. BraunAbility and Q’STRAINT are teaming up to ensure these rapidly advancing technologies include solutions for the disability community.
“The shift to these new technologies has the potential to change a remarkable number of lives if they are designed for inclusion,” said Staci Kroon, global president and CEO of BraunAbility. “To keep pace with this historic change, our industry must combine research and development investments and other resources, so wheelchair users are included in the future of mobility.”
The combined effort will prioritize consumer innovation while maintaining the same levels of technology, support, and service for their dealer and commercial partners. One such breakthrough is QUANTUM, the only system that offers wheelchair passengers of public transit buses complete independence by allowing them to secure themselves without assistance from the bus operator. The timesaving, contactless technology allows the wheelchair passenger to board quickly and safely while the driver focuses on operating on schedule.
“Both our companies have customer-first cultures and prioritize the value of our long-term business partnerships,” said Kroon. “At BraunAbility, we say, ‘Today, Tomorrow, Together,’ because the best way to fulfill our mission to increase mobility in our communities is to partner with our dealers and commercial customers. This belief is common to both Q’STRAINT and us.”
Combined, BraunAbility and Q’STRAINT do business in more than 70 countries, primarily in North America and Europe.
“In the end, it’s the customers who will win,” said Julie Boynton, co-president of Q’STRAINT. “Because our missions don’t change, they will simply work together to change more lives.”
Originally posted on Metro Magazine
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