American Traffic Solutions (ATS) has partnered with blogger, rapper and YouTube sensation Deva Dalporto to release a back-to-school safety video titled “Bus, Don’t Move,” sung to the tune of Young MC’s “Bust a Move.”
The spoof spotlights the need for parents and drivers to be attentive and careful in school zones and around school buses as students return to school.
Dalporto opens her rap “to all you mamas trying to get to school without big dramas. Begging the kids to get outta their pajamas,” then steers the topic to a common concern for parents: getting their children to school without getting hurt by a passing car. “In this city drivers are crazy. Don’t look both ways because they’re lazy. Don’t pay attention to what’s in their way. Try to make a move when the sign says, no way. … School bus, don’t pass it. School bus, baby don’t pass it.”
During a 180-day school year, an estimated more than 13 million drivers illegally pass school buses that are stopped for children to climb aboard or step off the bus, according to at national study conducted by the National Association of State Directors of Pupil Transportation Services.
“The message of ‘Bus, Don’t Move’ is crystal clear,” ATS President and COO David Roberts said. “Every time a driver flies past a school bus that is stopped for children, a child is put at risk of injury or death. We encourage everyone to watch the video and share it with friends.”
ATS partners with school districts and police agencies to help enforce school bus stop-arm laws through the use of its CrossingGuard School Bus Stop Arm Safety Camera Program, which is designed to change driver behavior, company officials said.
View Dalporto’s blog post on school bus safety here.