HIGH POINT, N.C. — Just in time for the back-to-school season, Thomas Built Buses has partnered with YouTube channel Bored Shorts TV to create a “Kid Snippet” video on school bus safety.
The video premiered on YouTube on Aug. 1, and has already gained thousands of views.
“School bus safety is a very serious issue that is extremely important to us,” said Caley Edgerly, president and CEO of Thomas Built Buses. “I have kids and know that sometimes, the best way to teach a child is to make the subject matter memorable. Bored Shorts is known for creating family-friendly entertainment, which is why we partnered with them to share school bus safety tips in a fun way. Through our partnership, we hope to make school bus safety top of mind as children go back to school this school year.”
The video showcases a humorous dialogue among a bus driver, teacher, and students on school bus rules: a conversation envisioned by children but acted out by adults.
“We like to see the world through the eyes of children,” said Dave Roberts of Bored Shorts TV. “That’s what makes the videos so funny. We ask children about how to be safe on a school bus and just record their thoughts. When we act out the scenes using adults, the outcome is pure magic.”
After watching the video, parents and teachers are encouraged to visit www.thomasbus.com/safety for a complete list of school bus safety rules to discuss with their children.
“At the end of the day, we want to be sure children across the country get to and from school safely,” Edgerly added. “Our hope is that this video serves as a platform for parents and teachers to engage in dialogue with children as they discuss the importance of being safe on and around a school bus.”
Watch the video below.