SAINT-JÉRÔME, Quebec — The Lion Electric Co. (formerly known as Lion Bus) has selected a new executive, Peter Rego, to oversee the company's product distribution in the U.S.
Rego assumes the position of chief commercial officer USA effective immediately.
“Lion has selected a very strong leader in Pete Rego at a time where Lion is expanding and growing exponentially,” said Marc Bedard, president and founder of The Lion Electric Co. “Pete is unique in his ability to attract the greatest talent, create exceptional relationships with our clients, and translate our strategy into best-in-class execution. He will bring together his past 20 years’ experience as an industry leader and Lion’s vision to sell high-quality products that are greener and better for our society at competitive prices.”
Rego has held senior sales, officer, and general management positions since 2006 at his previous company (a Fortune 500, multibillion dollar corporation), according to Lion Electric Co. He has also managed seven business units and a professional staff of over 500 sales directors in different regions with a sales budget of up to $75 million, and total revenues in excess of $800 million.
“Our goal at The Lion Electric Co. USA is to ‘Live in the Possible Zone’ every single day, and ensure that Lion is the leader in the electric bus and heavy vehicle space, while assisting Lion on our journey to ‘Electrify’ the USA,” Rego said.
Lion also recently partnered with Power Energy Corp. in an effort to distribute and perfect its eLion electric school bus.