LISLE, Ill. — IC Bus announced on Monday the winner of its first walk-around competition, which gave dealer sales professionals a chance to show off their selling skills, as well as the recipient of its People’s Choice Award.
Joel Landry of Western Canada Bus was named the grand champion of the inaugural 2018 IC Bus Walk-Around Competition.
Landry was one of six IC Bus dealer salespeople who had been named regional winners. The regional winners received an all-expense paid trip to attend STN Expo in Reno, Nevada, where they demonstrated their walk-around skills in front of a panel of experts.
"The walk-around process is an essential selling skill and, when executed at a high level, allows you to truly differentiate yourself and the IC Bus product," said Trish Reed, vice president and general manager for IC Bus. "The competition was designed to give every dealer sales professional the opportunity to demonstrate their skills in the technical and creative presentation of the CE Series product."
To participate in the competition, each sales professional had to submit a personal video conducting a 10-minute walk-around of the CE Series, focusing on the product features, advantages, and benefits of the bus, as well as value-added items as provided by the dealer.
Although only one champion was crowned, IC Bus also recognized Ashley Hailston from Cumberland International as the People's Choice Award winner — voted on by IC Bus and International Truck dealers and Navistar employees — citing her professionalism and flow of information.
Below is a full list of the regional winners of the competition:
• Ashley Hailston – Cumberland International (Southeast)
• Jason Hohalek – Creative Bus Sales (West)
• Joel Landry – Western Canada Bus (Canada)
• Chris Lawrence – Leonard Bus Sales (Northeast)
• Ken Pearce – Midwest Transit (Midwest)
• Danny Thede – Hoglund Bus Sales (Central)