Coffee smell piped into transit buses

In an unusual ad campaign in South Korea, the smell of Dunkin' Donuts coffee was wafted into transit buses. At Dunkin' shops located by bus stops in Seoul, sales reportedly increased 29% during... Read More

Be the First to Know

Get the latest news and most popular articles from SBF delivered straight to your inbox. Stay on top of the school bus industry and don't miss a thing!