District Solutions' Todd Isaacs says that school bus advertising can help cash-strapped districts raise revenue, and he points to the ads' record on the road.
News

Ad firm owner: Bus ads are safe, beneficial for districts

Todd Isaacs of District Solutions says that school bus advertising can help cash-strapped districts raise revenue, and he points to the ads' record on the road. The approximately $15,000 that one district has raised so far is being put toward transportation for homeless students to after-school programs.

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Company helps districts sell school bus advertising space

After serving the industry for more than 30 years with his business Lee Fox Bus Seat Repair, owner Lee Fox launches Fox School Bus Media. Fox’s new company contracts with districts and handles all aspects of the advertising process, from producing and installing ads to disbursing revenue.

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N.J. district to put ads on school buses

Medford Township Public Schools will reportedly become the first school system in the state to begin school bus advertising, which the district’s superintendent says is an “effective means of generating vital capital and an exciting community awareness platform for corporate sponsors.” A local grocery store chain will advertise on the operation’s 52 buses.

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Va. bill would allow ads on school buses

"Age-appropriate" advertisements could be placed on school buses under a bill introduced for the state's new legislative session. Revenue from the bus ad sales would have to be devoted to the cost of providing pupil transportation.

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Another bill aims to allow ads on Fla. school buses

Under the legislation, commercial advertisements that are “family and child friendly” could be placed on the exterior of a school bus. The idea has been proposed in Florida before but hasn’t passed.

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Calif. school bus ad bill dies in committee

The Senate Education Committee rejects the measure, which would have allowed school districts to sell advertising space on the outside of their buses and choose how to spend the revenue that resulted from the ads. Senate Republican Leader Bob Huff, who authored the bill, says it would have “provided a new and needed source of funding for our schools at no cost to taxpayers.”

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Districts foresee financial benefits from bus ads

Two school districts in Colorado estimate generating $20,000 to as much as $60,000 as a result of advertising on their school buses. A third district has earned $1,280 this school year by advertising for four organizations.

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Mo. school bus ad bill advances

The legislation would let school districts lease advertising space on the inside and outside of buses. It closely passes out of the Missouri House and moves to the Senate.

Colleagues remember Joe Mirabella as "a mentor to me and many others" and "a giant here in Colorado."
News

Transportation leader pushed for efficiency, bus ads

Joe Mirabella, who died Sunday at 68, co-founded an innovative program to help Colorado's school districts boost transportation efficiency, and he promoted advertising on school buses — a controversial stance. Colleagues remember him as "a mentor to me and many others" and "a giant here in Colorado."

Photo by John Horton
News

Ads to be placed inside buses at Pa. district

The Parkland School District says it has the potential to generate about $150,000 in a year by selling 16 ad spaces inside a pilot fleet of 46 school buses. The signs will be made of a magnetic material and secured just above the bus windows.

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Calif. bill would allow exterior school bus ads

Senate Bill 1295 would enable school districts to choose whether to sell ad space on the exterior of buses, and choose how to spend any revenue raised. The state currently allows ads inside buses.

News

Mo. bill would allow school bus ads

The legislation would require the state board of education to establish rules to authorize school boards to lease advertising space on the interior and exterior of buses. The bill specifies what types of ads are not appropriate, and 50 percent of a district's revenue from advertising would need to be used to offset the fuel costs of providing pupil transportation services.

Article

Keeping eyes on safety

How can an ad, which is designed to catch people’s attention, not distract from the safety equipment on a school bus?

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