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Allison Transmission Promotes Global Marketing Director

Posted on December 11, 2017

Otto Szalavari is now managing director of global marketing for Allison, which supplies transmissions for school buses and other vehicles.
Otto Szalavari is now managing director of global marketing for Allison, which supplies transmissions for school buses and other vehicles.
INDIANAPOLIS — Allison Transmission has promoted Otto Szalavari to managing director of global marketing.

Allison supplies automatic transmissions for school buses and other medium-duty and heavy-duty vehicles.

In his new role, Szalavari will work to drive growth through ongoing implementation and refinement of the company’s marketing strategy.

“During his short period of time with Allison, Otto has more than proven his ability to tackle challenges and generate results,” said John Coll, senior vice president for global marketing, sales, and service. “I look forward to watching him lead our marketing team and further expand the Allison brand across the world.”

Szalavari’s primary areas of responsibility will include market insights and voice of customer, global marketing brand management and communications, developing differentiated value propositions, developing and deploying key sales tools, and assessing markets and segments for new product development.

“I truly appreciate and embrace this opportunity to contribute toward Allison’s continued success,” Szalavari said. “To have this responsibility with a market leader like Allison is a privilege, and I’m excited about the marketing team’s role in supporting global growth initiatives.”

Szalavari joined Allison in February as director of global marketing information and product strategy, with a focus on international and domestic business activities and commercial sales agreements.

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