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CHICAGO — School bus manufacturer IC Bus gathered thought leaders and transportation industry experts here last week to discuss the upcoming impacts of technology on the yellow bus.
The Next Stop Innovation Summit, the first event of its kind that IC Bus has hosted, was created to examine current market trends and challenges and to begin mapping out the future of the school bus industry.
Bus leaders from various backgrounds in education, technology, innovation, safety, and sustainability convened at 1871, a hub that supports more than 400 digital startups, for a conversation about the industry today and where technology and macro trends are leading it. With a diverse mix of speakers, panels, and sessions, the summit aimed to lay the groundwork for the school bus transportation industry ahead.
"Our industry touches so many people, and although the yellow school bus is an icon of safety and reliability in transporting millions of children to and from school each day, here at IC Bus, we recognize that the evolution of the school bus is always in progress," said Trish Reed, vice president and general manager of IC Bus. “Quickly, it will be 2027. Will we shape the future or have it shaped for us? We need to think about how to take advantage of trends instead of having them work to our detriment.”
"We created the Innovation Summit with an attitude toward modernizing and innovating the school bus industry in order to meet the ever-changing demands of tomorrow," she added.
Participants at the summit included innovators from outside the industry who shared their perspectives on trends that could affect the school bus industry.
Howard Tullman, CEO of 1871, discussed the increasing speed at which technological developments are progressing, and how businesses need to accommodate the new consumer, who, he said, no longer wants to “commit, spend, or own,” by ensuring their services are “easy, fast, and flexible.”
“It’s not the big that eat the small; it’s the fast that eat the slow,” Tullman said.
Consumers in what he called this “right-now economy” are also significantly more distracted, he pointed out.
“80% of us look at our phones 163 times a day,” Tullman said. This happens to dovetail with the fact that 43% of all cars sold are now connected vehicles.
In three morning breakout sessions, panelists covered transportation topics, macro trends, and environmental issues.
Transportation topics tackled by three panelists included the benefits of dynamic routing, blending with other transportation methods such as Uber and app-driven carpool services, and training older drivers on new technology.
Donald Brooks, the vice president of vehicle maintenance (rail and bus) at Chicago Transit Authority (CTA), talked about how bus operators can now reroute based on what they see on the road with the aid of CleverCAD, computer-aided dispatch technology, and can communicate updates to dispatch in real time.
Dr. Joe Schwieterman, the director of DePaul University’s Chaddick Institute for Metropolitan Development, said that all areas of transportation are feeling pressure to be more efficient from disruptive technologies such as Uber, carpool service apps, and bicycle sharing. Like public transit, school transportation will need dynamic routing to be more efficient, such as by eliminating stops where no students are showing up.
He added that blending of transportation types, such as using Uber and informal carpool services in addition to the school bus, are coming to school transportation, driven by the growing complexity of students’ schedules, which now include more extracurricular activities, stops at daycare, etc.
One audience member mentioned the challenge of training school bus drivers on new technology when their average driver’s age is between 60 and 70 years old, and they aren’t accustomed to using a tablet. Brooks responded that there is a learning curve with some CTA drivers who transitioned to touch screens from paper and pen, and wouldn’t log in or use the system to contact dispatch.
Debbie Halvorson, president of trucking transportation company American Eagle Logistics, and a former Illinois congresswoman, said that her drivers are being trained on using electronic logging devices, but the challenge is they have long days and then have to learn something that many are resistant to.
Jason Corbally, president of Education Logistics (Edulog), said that Google has revolutionized mapping, which makes creating routing schedules easier; the hard part is obtaining student data due to privacy concerns, and he proposed that technology vendors such as Edulog work with the school transportation industry to establish standards on what to collect.
Ted Thien, senior vice president and general manager, Versatrans at Tyler Technologies, agreed, adding that parents want bus information on their devices, and with so many students moving around districts, there should be a student identifier in every state, though data must also be confirmed as accurate.
Transportation trends panelists considered questions such as how the role of bus driver will evolve as technology advances over the next 10 years.
Fred Andersky, director of customer solutions at Bendix, noted that technology ends up on commercial vehicles about five to 10 years before school buses. For example, commercial vehicles are equipped with collision mitigation, and school buses just now have air disc brakes. He identified the next technologies for school buses as connectivity, vehicle-to-vehicle, vehicle-to-infrastructure, vehicle-to-pedestrian, and collision mitigation.
Keith Henry, president of the National Association for Pupil Transportation, said that an unintended but positive consequence of connected vehicles is that safety in the danger zone could be improved.
A driver can get distracted now because of the 60 students behind the driver, he said, but a “driver” will still be needed on automated vehicles to help special-needs students and respond to medical emergencies, he added.
Howard Putnam, former CEO of Southwest Airlines, closed the summit with a unique understanding of disruptive ideas that affected his organizations and how this might affect the school bus transportation market.
"This is one of the more unique speaking experiences in my professional career, and I enjoyed sharing my lessons learned as an airline industry executive who looked to shake things up and try new things," Putnam said. "As I attended sessions and spoke with participants, it is clear to me that the school bus transportation leadership are prepared to change the way the game is played, rather than just simply play the game."
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