Arkansas launches school bus safety campaign

Posted on August 20, 2014
The theme of Arkansas' school bus safety campaign is B.U.S.: "Be aware. U stay alert. So kids don't get hurt."

The theme of Arkansas' school bus safety campaign is B.U.S.: "Be aware. U stay alert. So kids don't get hurt."

LITTLE ROCK, Ark. — As students are returning to school across Arkansas, education officials have launched a campaign to inform motorists of the importance of stopping for stopped school buses.

The theme of the campaign, which is running from Aug. 11 to 29, is B.U.S.: "Be aware. U stay alert. So kids don't get hurt." It is sponsored by the Arkansas Department of Education (ADE) in conjunction with the Arkansas Association of Pupil Transportation.

“We want to remind motorists to be especially attentive whenever they are near a school bus," ADE Commissioner Tony Wood said. "We must all work together to keep Arkansas students safe.”

In Arkansas, a fleet of more than 6,000 school buses transport over a quarter of a million students to and from school and school-related activities each school day.

The penalties for those found guilty of illegally passing a stopped school bus were significantly increased by Arkansas Act 2128 of 2005, also known as Isaac’s Law. The legislation was named for Isaac Brian, an elementary student in the Bryant School District who was struck and killed when a driver illegally passed his school bus while students were unloading.

“This campaign also serves to remind students and parents about the simple safety measures they can take while going to and from the bus stop, getting on and off the bus, and riding the bus,” Wood said. “It also gives us a chance to thank Arkansas school bus drivers and school district transportation directors for their professionalism and hard work.”

B.U.S. awareness materials, including a sample news release, sample letter and safety tips for parents, are available here.

Arkansas state pupil transportation director Mike Simmons and Kimberly Friedman of the ADE have been making media appearances to promote the B.U.S. campaign. Here's a video of the two on KATV:

Related Topics: Arkansas, danger zone, stop-arm running/illegal passing

Comments ( 0 )
More Stories

Mobile DVR/Camera Combination

The CoPilot-RFID, a windshield-mounted mobile DVR/camera combination, can now permanently embed the vehicle operator’s identification into the vehicle’s video records.


School Bus Driver Stabbed, Assaulted

An Ohio school bus driver begins her morning route and is attacked by the suspect, who boarded the bus the night before, police say. Hilliard City Schools takes immediate security measures.


3 Students Hit by Car at School Bus Stop

The Kentucky children are on the sidewalk when the driver of an SUV strikes them while swerving to avoid hitting the bus. Two of the children are in critical condition.

Be the First to Know

Get the latest news and most popular articles from SBF delivered straight to your inbox. Stay on top of the school bus industry and don't miss a thing!