New PSAs depict the dangers of stop-arm running
The School Bus Safety Co. and the Child Safety Network created the five free videos, some of which show dramatizations of fatal stop-arm running incidents. A link to the PSAs is being distributed to more than 5,000 school districts with a request to share them with local media.
The School Bus Safety Co. and the Child Safety Network created six PSAs, some of which show dramatizations of fatal stop-arm running incidents.
A new series of public service announcements (PSAs) presents powerful messages about the dangers of illegally passing stopped school buses.
The School Bus Safety Co. and the Child Safety Network created the five free PSAs, some of which show dramatizations of fatal stop-arm running incidents.
In the latest school year on record, 2011-12, the majority of school bus loading and unloading fatalities — six of the nine total — were caused by a vehicle passing the school bus.
Jeff Cassell, president of the School Bus Safety Co., said that a link to the PSAs is being distributed to more than 5,000 school districts with a request to share them with local media. Another effort will be to try to get national TV stations to air the videos during School Bus Safety Week.
Last year, the School Bus Safety Co. launched a nationwide initiative to reduce school bus-related child fatalities from an average of 12 per year to zero. The company has now given out more than 5,000 free copies of its Danger Zones program.
Watch one of the new PSAs below. The others are available here.
More Safety
Pro-Vision Launches AI-Powered 360° Camera System
The new Birdseye camera delivers real-time AI-based pedestrian and vehicle detections, full visibility around the bus, and telematics integrations.
Read More →
N.Y. & N.J. Coalitions Call for Modernized Transportation for Vulnerable Students
New statewide coalitions in New York and New Jersey are urging lawmakers to expand student transportation options for vulnerable students amid ongoing driver shortages.
Read More →
America Has a School Bus Passing Problem — and Distraction Is Making It Worse
Illegal school bus passing remains a major safety threat as distracted driving rises. This op-ed explores why awareness, enforcement, and stop-arm cameras matter more than ever.
Read More →
School Bus Laws to Watch: New York Delays EV Mandate
Plus, federal lawmakers seek new funding for school bus safety as states weigh stop-arm enforcement, disability protections, and education spending.
Read More →
The Essential Handbook for Safe Alternative Student Transportation
Your district's "exception riders" — students with IEPs, those experiencing homelessness, foster care youth — deserve more than a middleman solution. This handbook breaks down exactly what to look for in a supplemental transportation partner: from driver vetting and regulatory compliance to proactive safety technology. Because getting a ride isn't the same as getting a safe one.
Read More →
Operation STEER Brings Emergency Response Training to North Texas
Prosper ISD hosted the third annual training for transportation professionals across 67 districts to learn how to respond to emergencies, such as rollovers and evacuations, and proper use of safety equipment.
Read More →
Florida District Relaunches BusPatrol School Bus Camera Program With New Safeguards
After being suspended over due process concerns, Miami-Dade schools and law enforcement are restarting the AI-powered stop-arm camera program with new oversight.
Read More →
School Bus Laws To Watch: Seat Belt Bills, Funding Fights & EV Changes
From national bills on seat belts and driver oversight to driver awareness campaigns referencing “Finn’s Rule” and ongoing transportation funding debates in Alaska, here’s the latest in school bus legislation across the U.S.
Read More →
9-Year-Old Boy Killed by School Bus at Busy Brooklyn Intersection
A Williamsburg community is mourning after a child was fatally struck by a private yeshiva bus, prompting calls for urgent safety improvements at the high-traffic crossing.
Read More →
Does Reliable School Transportation Boost Attendance? EverDriven’s Data Says Yes
The new data shows 99.99% incident-free trips and strong on-time performance, reinforcing how dependable transportation, especially for vulnerable student populations, can help districts combat chronic absenteeism.
Read More →