On the company’s blog, Marketing Coordinator Tia O’Grady shared some of the history of the campaign, dubbed Pink Shirt Day.
“It started with two Canadian, 17-year-old high school students from Nova Scotia,” O'Grady wrote. “A grade 9 boy was being bullied at their school. To support him, they came up with the idea of wearing a pink shirt to encourage anti-bullying. They bought pink tank tops for all of the boys in their school who wanted to participate. … This story inspired CKNW, a local Vancouver-based radio station, to carry on the promotion and raise awareness on bullying of different kinds: at the school, workplace, home and on the ever expanding worldwide web.”
O'Grady also wrote about instances of bullying that captured the nation’s attention, including the bullying of American school bus monitor Karen Klein, and how working at Seon Design has continued to increase her awareness of bullying and commitment to the anti-bullying cause.
“At Seon, we make it our business to ensure the safety of drivers and passengers on the road to school,” O'Grady wrote. “Seon’s camera systems capture evidence of bullying on the school bus. According to the National Center for Mental Health Promotion and Youth Violence Prevention, cameras can both deter bullying behavior and provide details of incidents when they do occur. The installation of camera systems is one step in the right direction to stop bullying on the school bus.”
O'Grady noted the significance and impact of Pink Shirt Day as well, writing that it helps school-aged children “actively participate and learn how to make a difference.”
To read O'Grady’s blog post in full and to see other photos of Seon employees supporting Pink Shirt Day, click here.
Other news stories about anti-bullying efforts: