Navistar names new marketing exec

Posted on October 8, 2012

LISLE, Ill. — Bill Schumacher has been named vice president, marketing, for Navistar Inc.’s global bus division.

Schumacher previously served as vice president, marketing, for Navistar’s RV group. Prior to joining Navistar, he ran North and South America customer marketing at NAVTEQ, a Nokia company. Schumacher also spent six years in marketing and business strategy consulting, and began his career at Motorola Inc.

“We welcome Bill to the bus team and are confident that he will bring added value to the business,” said John McKinney, president, Navistar global bus.

Schumacher replaces Kathy Seegebrecht, who recently accepted a new position as vice president of Navistar’s global marketing group, where she will be responsible for leading marketing efforts for all of Navistar’s global truck, engine and parts businesses.  

“Kathy made an immediate impact on the bus business, where she was very well respected by our dealers. We will miss her and wish her all of the best,” McKinney added.

Other news related to Navistar:

Ustian steps down, Navistar names new chairman

Navistar reveals new engine emission technology

Navistar forms school bus partnership in China

Comments ( 0 )
More Stories

School Bus Driver Suspended After Bathroom Break to Keep Job

A New Jersey superintendent’s call to fire Gaye Kish for using her phone, having a friend board her bus, and taking a bathroom break during her route is rejected by the board of education. Kish cites a medical condition as the reason for taking the break.


Convertible Seating Solution

Blue Bird Corp. and HSM’s convertible NextGen seat allows the customer to change the seat back frame to have three-point belts or child restraints without having to purchase new seats.

Be the First to Know

Get the latest news and most popular articles from SBF delivered straight to your inbox. Stay on top of the school bus industry and don't miss a thing!