NHTSA unveils school bus promotional posters

Posted on October 27, 2011
This chart, from one of NHTSA's new posters, shows how much safer the yellow bus is than other ways to get to school. The gray figures represent modes like walking and biking.

This chart, from one of NHTSA's new posters, shows how much safer the yellow bus is than other ways to get to school. The gray figures represent modes like walking and biking.

CINCINNATI — As part of its campaign to help the industry promote school bus ridership, the National Highway Traffic Safety Administration (NHTSA) has released a new set of posters with some strong messages.

At the association conferences in Cincinnati earlier this week, Leah Walton, NHTSA’s pupil transportation and pedestrian program manager, unveiled the promotional materials, which were developed with input from industry officials.

The three posters show parents with their kids next to a school bus silhouette and the header “My choice … their ride.” Each one has an eye-catching chart and facts on why parents should choose the school bus over other modes of transportation for their kids.

“Students are about 50 times more likely to arrive at school alive if they take the bus than if they drive themselves or ride with friends,” one of the posters declares.

Another poster describes the many safety features of school buses, while the other focuses on the environmental and traffic benefits of opting for the yellow bus.

To download the posters for free, go to and click on the links under “Facts.”

Walton also told conference attendees that NHTSA’s School Bus Driver In-Service Safety Series is now online. At the address above, look for the in-service link under “Additional Resources.”


Related Topics: conferences, NHTSA, public image

Comments ( 4 )
  • Julie Tuttle

     | about 5 years ago

    I have been looking at info for bus safety week, and would like to see programs for instructing parents about bus safety. It may be just our area, but bus parents are also some of the worst offenders of bus protocol. How do we have them consiously understand bus safety from our point of view? Some of the parents that are class volunteers during bus safety week are also the parents crossing between buses or calling their children to cross streets with no regard to the driver or traffic. Any ideas?

  • See all comments
More Stories

2 Killed in School Bus-Truck-Car Crash

In Texas, an assistant track team coach and a big-rig driver were killed and at least 18 bus passengers were injured in a collision between a school bus, an 18-wheeler, and another vehicle.


5 New School Bus Shop Tools

An app that helps track maintenance and fuel, a remote-controlled mobile column lift, and a portable LED work light are among the latest offerings that can assist in school bus maintenance.

A school bus carrying 13 students was traveling along a highway when it hit a large turkey that flew across the roadway. Stock photo by Grendelkhan via Wikimedia Commons

School Bus Collides With Turkey

A bus carrying 13 students is traveling along a highway when a large turkey flies across the roadway from a ditch, according to the Kansas Highway Patrol.


Timer Switch

The 5600 Timer Box is designed to provide flexible, efficient switching of LED lights in a compact unit.


Student Allegedly Sexually Assaulted on School Bus

A Florence County (S.C.) Sheriff’s Office report states that video allegedly shows students pulling another student to the back of the bus and assaulting her while another student appears to block the driver’s view.

Be the First to Know

Get the latest news and most popular articles from SBF delivered straight to your inbox. Stay on top of the school bus industry and don't miss a thing!