Safety

Tips for promoting the importance of school buses

Posted on March 2, 2011
A free web seminar sponsored by the American School Bus Council and presented by SBF will offer guidance on communicating the benefits of the yellow bus.
Photo by Scott Goble
A free web seminar sponsored by the American School Bus Council and presented by SBF will offer guidance on communicating the benefits of the yellow bus.
Photo by Scott Goble

An upcoming web seminar will offer guidance on communicating the environmental, economic, educational and safety benefits of the yellow bus.

The free seminar, sponsored by the American School Bus Council and presented by SCHOOL BUS FLEET, will take place on Thursday, March 24, at 11 a.m. PT (2 p.m. ET). It will last approximately one hour.

The purpose of the session, which is titled “How to Become a Yellow School Bus Champion,” is to prepare participants to promote the importance of the school bus at any opportunity, to any group.

Speakers will include Ken Hedgecock, vice president of sales, marketing and service for Thomas Built Buses, and Mark Hollenbeck, associate publisher of SBF.

To register for the free seminar, go here. There is a limited number of spots available.

Related Topics: Arizona, media relations, public image

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