Safety

Idaho lawmaker introduces school bus advertising bill

Posted on February 16, 2011
Senate Assistant Majority Leader Chuck Winder introduced a bill in the Idaho Legislature that would allow local boards of trustees to sell advertising space on school buses.
Senate Assistant Majority Leader Chuck Winder introduced a bill in the Idaho Legislature that would allow local boards of trustees to sell advertising space on school buses.

BOISE, Idaho — State Senate Assistant Majority Leader Chuck Winder introduced a bill in the Idaho Legislature this week that would allow local boards of trustees to sell advertising space on school buses.

Under the legislation, the state board of education would draft rules that would provide for the safe placement of the advertisements, and provide for reasonable restriction on advertising content.

While supporters of school bus advertising say that it would essentially provide “free money” to districts, opponents argue that the tactic isn't much different from dressing teachers in “sponsor-emblazoned uniforms,” The Associated Press reports.

Idaho lawmakers are the latest in several states to consider school bus advertising as a revenue generator for school districts. Most recently, Utah Rep. Jim Bird introduced for the second time a bill on the subject. It was rejected late last month, but was resurrected and approved by the House earlier this week, Deseret News reports.

In an effort to appease some of his colleagues' concerns about safety issues related to school bus advertising, Bird amended the legislation to include restrictions on the size an advertisement could be, limiting ads to 35 percent of the size of the side of the bus.

Moreover, in early January, New Jersey Gov. Chris Christie signed into law a bill that allows school districts statewide to place advertisements on the exterior sides of their buses.

Comments ( 0 )
More Stories
Product

Driver Message Sign

The Driver Alert Message Sign is designed to help reduce illegal passing of school buses by improving direct line of sight visibility for oncoming drivers.

News

School Bus Driver Suspended After Bathroom Break to Keep Job

A New Jersey superintendent’s call to fire Gaye Kish for using her phone, having a friend board her bus, and taking a bathroom break during her route is rejected by the board of education. Kish cites a medical condition as the reason for taking the break.

Product

Convertible Seating Solution

Blue Bird Corp. and HSM’s convertible NextGen seat allows the customer to change the seat back frame to have three-point belts or child restraints without having to purchase new seats.

A <I>PBS NewsHour</i> piece looks at the safety benefits and financial concerns involved in the issue of seat belts on school buses.
News

PBS Probes School Bus Seat Belt Debate

The PBS NewsHour piece looks at safety benefits and financial concerns involved in the issue. Interviews include transportation directors and NHTSA’s former administrator.

Be the First to Know

Get the latest news and most popular articles from SBF delivered straight to your inbox. Stay on top of the school bus industry and don't miss a thing!