New school bus dealership launched

Posted on September 15, 2009

FORT VALLEY, Ga. — Blue Bird has added a new dealership, Bird Bus Sales of New York, to its North American listing of dealers.

The dealership is helmed by Rick Reichenbach, who has more than 32 years of sales experience in the school bus industry.

“Rick’s commitment and dedication to his customers, and his experience in bus, adds additional quality Blue Bird representation to the New York area,” said Roger Howsmon, chief marketing officer and senior vice president of sales for Blue Bird.

The dealership will offer the full Blue Bird product line.

“Customers don’t want to be sold — they want to buy,” Reichenbach said. “Blue Bird is a product that loyal customers want to buy.”

After working as a salesman with Navistar for several years, Reichenbach joined U.S. Bus (now Trans Tech Bus) as national sales manager. Later, he started a Type A bus dealership and then purchased a bus repair business.

Related Topics: Blue Bird Corp.

Comments ( 0 )
More Stories
Auto Safety House, the Thomas Built Buses dealer for Arizona, will operate as a brand of W.W. Williams. Seen here is a W.W. Williams service center.

W.W. Williams Acquires Auto Safety House

Auto Safety House, the Thomas Built Buses dealership for Arizona, will operate as a brand under the ownership of W.W. Williams, a provider of repair services and products.


Mother Gets Probation for Assaulting School Bus Driver

Kiesha Shannon of Ohio pleads guilty to attacking her daughter’s bus driver and is sentenced to three years of probation. The judge says he had limited sentencing options, which is why he didn’t give her jail time.

Be the First to Know

Get the latest news and most popular articles from SBF delivered straight to your inbox. Stay on top of the school bus industry and don't miss a thing!