The new year is here, presenting a new opportunity to express appreciation to the thousands of men and women who transport America’s pupils.
ANAHEIM, Calif. — On Dec. 21, school bus drivers and mechanics from around the state gathered with family and friends at the Anaheim Convention Center...
As we at SCHOOL BUS FLEET search the Web each day to see what the nation’s media outlets have to report about school buses, the articles on “ba...
HIGH POINT, N.C. — Hundreds of children across the country nominated their favorite school bus driver for Thomas Built Buses’ annual Children’s Choice...
As we begin another school year, there is sure to be a high level of interest in school bus safety and related issues.
Recent high-profile activit...
I was in Washington, D.C., recently for an industry lobbying effort that brought together key players from the school bus community.
Open the channels of communication immediately if you've been plagued by one of the "Seven Deadly Sins." Or face the loss of your employees' confidence.
Parents and school administrators, among others, should know of the many success stories involving school bus drivers. Working with public information officers, distributing newsletters and nominating drivers for awards are great ways to grow awareness.
We consulted the Web to find some of the most interesting, useful and innovative school transportation Websites. Here's how four school bus operators successfully made the move into the digital age.
As school transportation funding grows increasingly slim, school bus operators nationwide struggle to make ends meet. Here’s how some have turned to parents for added support.
Expansion of school bus transportation in the 21st century hinges on the industry's efforts to promote its achievements and to erase widespread misconceptions.
An annual questionnaire can also serve as a strong public relations tool.
The message that most often gets to the American public about school bus transportation is consistently negative. Thus, when a tragedy occurs, there is no residual good will to discourage overreaction.
"Loser cruiser." This is the term a junior high school student used to describe the school bus she rode every day. It got me thinking about our industry's lack of commitment to improving the image of the yellow school bus to the people who really matter — students.
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