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Articles/News with public image tag

Displaying 81  -  87  of  87
Promoting the Good Work of Your Drivers
March 1, 2006

Parents and school administrators, among others, should know of the many success stories involving school bus drivers. Working with public information officers, distributing newsletters and nominating drivers for awards are great ways to grow awareness.

Creating an Effective School Transportation Website
December 1, 2000

We consulted the Web to find some of the most interesting, useful and innovative school transportation Websites. Here's how four school bus operators successfully made the move into the digital age.

Can Parent-Pay Systems Alleviate Your Budget Woes?
December 1, 2000

As school transportation funding grows increasingly slim, school bus operators nationwide struggle to make ends meet. Here’s how some have turned to parents for added support.

Media Campaign Is Key to Lifting Industry’s Image
December 1, 1999

Expansion of school bus transportation in the 21st century hinges on the industry's efforts to promote its achievements and to erase widespread misconceptions.

Parent Surveys Can Identify Problems and Create Measurable Goals
August 1, 1999

An annual questionnaire can also serve as a strong public relations tool.

Public awareness: It's not going to drive itself
April 1, 1999

The message that most often gets to the American public about school bus transportation is consistently negative. Thus, when a tragedy occurs, there is no residual good will to discourage overreaction.

Lack of commitment fuels the 'loser cruiser'
December 1, 1998

"Loser cruiser." This is the term a junior high school student used to describe the school bus she rode every day. It got me thinking about our industry's lack of commitment to improving the image of the yellow school bus to the people who really matter — students.

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