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Articles/News with public image tag

Displaying 81  -  96  of  96
Best Practices in Driver Dress
April 1, 2008

If you were to say the words “bus driver” to somebody who grew up in the 1950s or ’60s, they would probably have a pretty spit-shined image pop into ...

New York county names School Bus Driver of the Year
March 27, 2008
POUGHKEEPSIE, N.Y. — Candace Swart has been named Dutchess County’s School Bus Driver of the Year. Selected by the Dutchess County Traffic Safety Boa...
February is "Love the Bus" month
February 1, 2008

The new year is here, presenting a new opportunity to express appreciation to the thousands of men and women who transport America’s pupils.

The ...

Bus drivers, mechanics honored during basketball game
February 1, 2008

ANAHEIM, Calif. — On Dec. 21, school bus drivers and mechanics from around the state gathered with family and friends at the Anaheim Convention Center...

Spreading goodwill, good news
February 1, 2008

As we at SCHOOL BUS FLEET search the Web each day to see what the nation’s media outlets have to report about school buses, the articles on “ba...

Thomas Built Buses names essay contest winners
January 1, 2008

HIGH POINT, N.C. — Hundreds of children across the country nominated their favorite school bus driver for Thomas Built Buses’ annual Children’s Choice...

How to prepare for the spotlight
September 1, 2007

As we begin another school year, there is sure to be a high level of interest in school bus safety and related issues.

Recent high-profile activit...

Help us help you
June 1, 2006

I was in Washington, D.C., recently for an industry lobbying effort that brought together key players from the school bus community.

Don't Let a Crisis Ruin Your Reputation
June 1, 2006

Open the channels of communication immediately if you've been plagued by one of the "Seven Deadly Sins." Or face the loss of your employees' confidence.

Promoting the Good Work of Your Drivers
March 1, 2006

Parents and school administrators, among others, should know of the many success stories involving school bus drivers. Working with public information officers, distributing newsletters and nominating drivers for awards are great ways to grow awareness.

Creating an Effective School Transportation Website
December 1, 2000

We consulted the Web to find some of the most interesting, useful and innovative school transportation Websites. Here's how four school bus operators successfully made the move into the digital age.

Can Parent-Pay Systems Alleviate Your Budget Woes?
December 1, 2000

As school transportation funding grows increasingly slim, school bus operators nationwide struggle to make ends meet. Here’s how some have turned to parents for added support.

Media Campaign Is Key to Lifting Industry’s Image
December 1, 1999

Expansion of school bus transportation in the 21st century hinges on the industry's efforts to promote its achievements and to erase widespread misconceptions.

Parent Surveys Can Identify Problems and Create Measurable Goals
August 1, 1999

An annual questionnaire can also serve as a strong public relations tool.

Public awareness: It's not going to drive itself
April 1, 1999

The message that most often gets to the American public about school bus transportation is consistently negative. Thus, when a tragedy occurs, there is no residual good will to discourage overreaction.

Lack of commitment fuels the 'loser cruiser'
December 1, 1998

"Loser cruiser." This is the term a junior high school student used to describe the school bus she rode every day. It got me thinking about our industry's lack of commitment to improving the image of the yellow school bus to the people who really matter — students.

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