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October 27, 2011  |   Comments (4)   |   Post a comment

NHTSA unveils school bus promotional posters

This chart, from one of NHTSA's new posters, shows how much safer the yellow bus is than other ways to get to school. The gray figures represent modes like walking and biking.

This chart, from one of NHTSA's new posters, shows how much safer the yellow bus is than other ways to get to school. The gray figures represent modes like walking and biking.

CINCINNATI — As part of its campaign to help the industry promote school bus ridership, the National Highway Traffic Safety Administration (NHTSA) has released a new set of posters with some strong messages.

At the association conferences in Cincinnati earlier this week, Leah Walton, NHTSA’s pupil transportation and pedestrian program manager, unveiled the promotional materials, which were developed with input from industry officials.

The three posters show parents with their kids next to a school bus silhouette and the header “My choice … their ride.” Each one has an eye-catching chart and facts on why parents should choose the school bus over other modes of transportation for their kids.

“Students are about 50 times more likely to arrive at school alive if they take the bus than if they drive themselves or ride with friends,” one of the posters declares.

Another poster describes the many safety features of school buses, while the other focuses on the environmental and traffic benefits of opting for the yellow bus.

To download the posters for free, go to and click on the links under “Facts.”

Walton also told conference attendees that NHTSA’s School Bus Driver In-Service Safety Series is now online. At the address above, look for the in-service link under “Additional Resources.”


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Read more about: conferences, NHTSA, public image

I have been looking at info for bus safety week, and would like to see programs for instructing parents about bus safety. It may be just our area, but bus parents are also some of the worst offenders of bus protocol. How do we have them consiously understand bus safety from our point of view? Some of the parents that are class volunteers during bus safety week are also the parents crossing between buses or calling their children to cross streets with no regard to the driver or traffic. Any ideas?

Julie Tuttle    |    Oct 17, 2012 07:56 AM

This would be much more convincing if NHTSA had mandated three-point belts in school buses, which it repeatedly has refused to do. There should be a poster urging parents who want their kids to have the protection of belts in school buses to move to one of the states that require them, such as California. Putting your child on a bus without belts not only increases the risk of injury, but it also makes a statement that belts aren't really important. Not a good outcome!

ben kelley    |    Oct 31, 2011 02:32 PM

You guys are great! This is exactly what I need to show Indiana the deleting the bus routes is not an option for budget cuts. Thank You SBF! Rob Golden (parent, and school bus technician).

Rob Golden    |    Oct 28, 2011 10:00 AM

"There are lies, there are damn lies, and then there's statistics." ~Mark Twain. Myself, skeptical of NHTSA numbers. What is missing from the numbers that places the school bus above 3-5 times safer than other modes of transportation to and from school? Dead kids are dead kids, no real way to dress that up with 'We killed fewer' when so many school bus and bus stop deaths are preventable.

jkraemer    |    Oct 28, 2011 05:16 AM

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