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January 19, 2010  |   Comments (2)   |   Post a comment

Do you know what safety is?

Safety is freedom from risk. Nearly every accident is caused by unsafe behaviors performed by the driver. Operations must identify what these behaviors are and use training and education materials to persuade drivers and managers to remove them.

by Jeff Cassell

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Jeff Cassell is senior vice president of school district operations for the School Bus Safety Co. For more information, visit

Jeff Cassell is senior vice president of school district operations for the School Bus Safety Co. For more information, visit

I was visiting the bus yard of a school district that runs 140 buses. I saw posters and signs clearly expressing their focus: “We have a passion for safety,” “Safety is # 1,” and “The safety of the kids is our goal.”

I found this to be impressive, so when we met as a group, which included the transportation director, the trainers and a few drivers, I asked them to explain their passion — what is it?

I received some surprised looks, and they promptly told me their passion is safety. They asked why I was confused, because at their district, safety is their passion — they didn’t understand the question. I apologized and said that I understand safety is their passion, but what do they mean by that? I asked them to explain to me what safety is.

After a thoughtful silence, I heard comments such as, “Well, safety, you know … it’s having no accidents … it’s the drivers doing all they should to operate the bus safely.” It was clear to me that they had no idea what safety is, or how to follow through with operating the safest buses possible. Their intentions were of the highest; yet their ability to actually apply their passion was nonexistent.

Do you know the definition of safety? Do you know how to connect the dots between your goals and how to change drivers’ behaviors?

What is the definition of safety? Stop now and write it down. I will come back to this.

And what is an accident?

When drivers perform unsafe behaviors, the result is accidents. This word is used in the context that accidents happen and no one is at fault. No one meant for the accident to happen, so no one can be blamed for it and you cannot do anything about accidents — they just happen. Boy, is that wrong!

Let’s start with the definition of an accident. What is it? I believe an accident is best defined as having these four factors:

1. An unplanned event
2. that disrupts activity,
3. involves people,
4. and is caused.

The last factor is the most important. All accidents are caused, and if you remove the cause, the accident will not happen. The cause is almost always a driver performing an unsafe behavior.

Let’s go back to the definition of safety. What was your definition? Here’s mine:

Safety = freedom from risk.

If you are free from risk, then you are safe. For example, if you never back up the bus, then you are free from the backing risk. If you count the kids away, then a child will never be hit as you pull away. If you stay back four seconds, then you have greatly reduced the risk of a rear-end collision. Sometimes you cannot remove the risk entirely, but you can reduce the risk significantly.

The district I was visiting now understood that safety means “freedom from risk” and that all accidents are caused. I explained to the district that their passion was to remove or reduce risk. I had their attention now, as I continued on this logical path.

Taking risks leads to accidents

What are the risks, and what causes accidents? The answer to both of these questions is the same:

Unsafe conditions and unsafe behaviors.

If we remove unsafe conditions and unsafe behaviors, then we remove the risks, we remove the causes of accidents and we are safe. It’s as simple as that. Safety should not be a gray subject; it is a black and white issue. Managers and drivers should know exactly what to do to truly operate safely. There should be no room for doubt or interpretation.

As far as is practical, unsafe conditions can be engineered away. This includes brakes, steering, tires, motor vehicle records, criminal record checks, etc. Crossing gates, correctly fitted mirrors, electric doors, no catch points and many other factors contribute to providing the safest conditions possible.

Most school bus operations focus their attention on the safest conditions and usually score high in this important area. State regulations focus mainly on removing unsafe conditions. The district I was visiting was well aware of how to address unsafe conditions and had done an excellent job at this. They were feeling a little less confused now.

There are many safety devices you can add to the school bus. They all usually help to some extent. But none come even close to the level of safety that is under the control of the driver.

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Michelle    |    Feb 23, 2010 06:57 AM

How many MORE times can we read this same article? It's been in numerous trade publications. If anyone actually took Mr. Cassell seriously and thought he was writing this article to benefit folks as much as he is his company's bottom line, it might be worth reading again. Give us a rest, Jeff. Your product and your experience are not the only valid points out there.

John Q. Busdriver    |    Feb 16, 2010 05:02 AM

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